Link Building: Strategies & Resources [Webinar Recap/Podcast]

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Link Building: Strategies & Resources [Webinar Recap/Podcast]

Loren Baker, the Founder of Search Engine Journal and Co-Founder of Foundation Digital, joined the SEJ ThinkTank on November 30th to share his link building expertise. Following his 45-minute presentation, he answered questions from attendees about the most effective ways to build – and keep – links.

The video recording, Loren’s slides, and the resources he mentioned during his presentation are listed below. Here are few highlights from the webinar:

Building Links in 2016

Loren gave a nearly hour-long presentation filled with examples, tools, and resources about link building. Here are a few highlights from his presentation. For a full recap, watch the video or view his slides below.

  • Focus on building links to sites that are likely to grow and become more valuable over time.
  • Create resources, like infographics, which are likely to get linked to from bigger sites.
  • Majestic Trustflow is a close indicator of how much a site is trusted by Google. You can use this to determine if a site is worth getting a link from.
  • Don’t be afraid to ask for links when a site mentions your brand, just take the time to build a relationship first.
  • Directories are not dead, but you do need to make sure they are well-respected by Google.

Resources From Loren’s Webinar

Watch Recorded Webinar

View Loren’s Slides

Join Us for Our Next Webinar!

Join us for a SEJ Think Tank webinar produced in partnership with North Star Inbound titled “How to Execute Scalable Enterprise Link Building Campaigns” on April 19th, 2pm EST. Learn the steps and insights needed to successfully strategize and implement enterprise-level link building campaigns.

How to Execute Scalable Enterprise Link Building Campaigns
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Danielle Antosz

Danielle Antosz

Danielle is the former Features Editor for Search Engine Journal and the producer of SEJ Marketing Nerds podcast. She lives in Chicago, where she spends... Read Full Bio
Danielle Antosz
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