Link Building for Beginners: How to Get Started

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Link Building for Beginners: How to Get Started

Get up to speed with the must-know link building concepts and tactics in this handy guide for aspiring link builders.

Link building newbies don’t have it easy.

There are plenty of terms to remember and a lot of techniques to take in.

Beginners can quickly fall prey to bad link building “black hat” advice that’s prevalent nowadays.

So how exactly do you get started with link building when it seems overwhelmingly complicated?

We’ve got you covered!

Search Engine Journal’s ebook, Link Building for Beginners: How to Get Started, tackles the basics of link building that every newbie in the field needs to know.

In this guide, we won’t tell you what the best link building method is (because there’s no single right way to earn links), instead you’ll understand the importance of link building in SEO and the fundamental components that make it work.


What is Link Building?

Link building is the process of acquiring one-way links from other websites back to your website. The proper name is a hyperlink, but they’re widely known as a ‘link’ or a ‘backlink’. The most popular link building strategies include creating content of value and interest to other websites, building tools or calculators of value and a technique known as broken link building.

Why is link building important?

Link building is one of the most important factors to secure better rankings and to increase search engine visibility. Google considers the amount and quality of backlinks that point back to your website as a ranking factor in its algorithm. Before search engines, hyperlinks (links) were the only way users could find your website from other sites. Today, links/backlinks on other relevant websites are still a channel of referral traffic.