Get up to speed with the must-know link building concepts and tactics in this handy guide for aspiring link builders.
Link building newbies don’t have it easy.
There are plenty of terms to remember and a lot of techniques to take in.
Beginners can quickly fall prey to bad link building “black hat” advice that’s prevalent nowadays.
So how exactly do you get started with link building when it seems overwhelmingly complicated?
We’ve got you covered!
Search Engine Journal’s ebook, Link Building for Beginners: How to Get Started, tackles the basics of link building that every newbie in the field needs to know.
In this guide, we won’t tell you what the best link building method is (because there’s no single right way to earn links), instead you’ll understand the importance of link building in SEO and the fundamental components that make it work.
What is Link Building?
Link building is the process of acquiring hyperlinks from other websites to your website.
For search engine optimization, the goal of link building is to increase the quantity of high-quality inbound links to a webpage in order to increase ranking.
Why is link building important?
Link building is important because links are one of the major ranking factors of search engines.
Search engines such as Google look at the quantity of high-quality inbound links to a webpage when they crawl.
The higher quality links a webpage has, the better it will rank.