Kanoodle to Power MSN Spaces Sponsored Links
Kanoodle just announced today that they will be providing content targeted sponsored links on Microsoft’s MSN Spaces blog network.
“Through this deal with MSN, Kanoodle’s advertisers will have access to one of the best sites on the Web,” said Lance Podell, Kanoodle’s chief executive officer. “This arrangement demonstrates Kanoodle’s commitment to effectively provide publishers with the most relevant and highly monetizing sponsored links programs.”
This sounds like a very large contract for Kanoodle, which will be providing and serving as the marketplace for 10 million MSN Spaces users/blogs – quite a bit of reach for the sponsored search and contextual targeting company.
The Kanoodle MSN agreement will also pay the bloggers themselves via a revenue sharing model : “As part of its relationship with MSN, Kanoodle will enable MSN Spaces users to seamlessly add sponsored links to their Space. In return, participating members will receive a percentage of revenues generated by these links. Kanoodle will provide sponsored links and manage the reporting and payment aspects for all MSN Spaces members who opt-in to the program.”
The announced agreement however does make one wonder if MSN will ever get around to launching MSN adCenter to its full capability, which would include contextual ads. Additionally, why is MSN not working with Yahoo Publisher Network as Yahoo supplies the default linking for MSN Search results?
This agreement also may lead to some speculation that MSN is testing the Kanoodle BrightAds system before deeming it an acquisition target.