How to get StumbledUpon

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[StumbleUpon]( is a popular social site that over 1 million people use. It is not as popular as [digg]( or [](, but it drove 17,209 visitors in the last 25 days to this blog. That makes it a valuable traffic source, so lets see how StumbleUpon works and how you can use it to get traffic to your website.
StumbleUpon is very similar to digg because the community votes for what they like, but unlike digg you do not go to to vote; instead you install a toolbar into your web browser.

As an Internet user you probably browse tons of web sites on a daily basis, with the StumbleUpon toolbar, when you see something you like, you hit the “thumbs up” button on the toolbar and when you see something you dislike you hit the “thumbs down” button. You don’t necessarily have to vote on each web page you visit, but you can do this with pages you really like or dislike.
If you want to see what people like on digg you would visit the [digg homepage]( If you want to see what people like on you would visit the [ popular page]( If you want to see what other people like on StumbleUpon you hit the stumble button on the toolbar.
Every time you hit the stumble button on the toolbar a new page will appear. StumbleUpon has an algorithm that tries to show you pages that other people with similar interests may like. The algorithm is able to do this by looking at a few variables:
1. It looks at the stories you mark as thumbs up and thumbs down. Then it compares your votes with other users to figure out which users have similar interests.
2. StumbleUpon is like MySpace in the sense that you can view other people’s profile. If you see someone’s profile that you like, you can add them as your friend. Once you have added friends, the algorithm shows you pages that your friends like when you press the stumble button.
###Joining in on the community
So now that you know how StumbleUpon works, here is how you can maximize the number of people that see each story you give a thumbs up to.
1. Get involved with the community. Vote on web pages that you like and dislike on a regular basis. The more you stumble the better.
2. Add as many friends as possible (limited to 200), that way when you give a page a thumbs up more people will see it and potentially and also give a thumbs up if they like it.
StumbleUpon is time based so the more people that vote for the web pages you like with a thumbs up within a short period of time the more traffic those web pages will get. Some people use this to their advantage by voting for their own website which is fine (as long as it is not abused), but if you want to get a lot of traffic to your site from StumbleUpon make sure you have a lot of friends before you start voting.

Neil Patel
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at... Read Full Bio
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  • Jon Henshaw

    I love StumbleUpon. It’s one of the few services that is both useful to me as a user, and effective for driving traffic to link bait pages/sites.

  • Read/WriteWeb

    StumbleUpon Continues To Impress

    We hear a lot about digg, Slashdot and as traffic drivers for media websites and blogs. But one site that doesn’t get enough props in this regard is StumbleUpon. In our recent Social Bookmarking Faceoff, we noted that StumbleUpon…

  • TagMan

    Thanks for the overview. I’ve noticed some hits from StumbleUpon in my server logs for TagMan, a game for web 2.0 tags. It’s interesting to find out more about StumbleUpon. I suspect that it drives traffic to a broader array of sites than the more well known social media sites like and Digg.

  • Ohad Gliksman

    I personally found StumbleUpon to be useless from a user perspective. Maybe I haven’t given it enough time.
    I think I might try it again now.

  • Neil Patel

    Ohad, I definitely think you should give it another shot. You might also want to join a group, that way the web pages you stumble are more related to your interests.

  • Harish B

    Great and useful site. I just stumbled upon this site, Great work and keep it up.

  • rodney watson

    After a hard day at work I
    Stumble random photos for a while , very relaxing and very interesting.

  • Andrew Nierman

    stumble is the significant addition to browsing since google

  • ceeque

    Stumbling around is one of the best things to cure boredom or lack of motivation! A great tool to traverse the net with…it reigns supreme in my book!

  • Anders

    just stubmled to your page 🙂

  • Qtpiehouse

    I am a very big fan of StumbledUpon. I have found more relevant websites in two weeks of Stumbling than I discovered in two months of Googling. Think about it. On Google, say you want to look up a ‘park’ in the sense of a green amenity/recreation area. You will then wade through every reference to car parks, Nick Park, park & ride schemes,planning application for parks, park keepers,Green Park,Party in the Park, Hyde Park Corner etc. because Google does not know or care about your specific interests.

  • bill perry

    I first launched my lucid dreaming blog on November 25th, 2006. On November 26th, I stumbled it as an “experiment” to see if anyone else would check it out. Bear in mind I was not a member of any groups or had any friends. I got 22,000 hits over that next month.
    I tagged it in “psychology” at 2:36PM MST on a sunday, if that matters.
    Is StumbleUpon posting a time-sensitive thing like digg and delicious?

  • Neil Patel

    Bill, StumbleUpon is time sensitive like Digg and

  • John Wesley

    I love StumbleUpon. It has brought my site over 25,000 visitors in the past month and they look at more pages than the other sites, except for delicious. It’s fun to use too.