How to Fix Your Rankings in Yahoo and Google

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We get quite a bit of emails from people asking why they are not ranking well in [Google](http://www.google.com) and [Yahoo](http://www.yahoo.com) and in many cases these sites did nothing shady or “blackhat” and they have tons of organic links. We’ve actually had this problem in the past with Pronet Advertising but after email Google and Yahoo we’re doing great with the search engines. If you are having some search problems that don’t seem to make sense, here are three simple steps that should fix your problem:
1. Think about all of the things that could potentially be causing your site to do poorly in the search engines and list them out. In my case, a long time ago, I bought www.pronetadvertising.com from another company and I had a suspicion that something shady could have been done in the past.
2. Once you have come up with a list of all the potential problems (ones that you can’t fix) that are causing your site to rank poorly then create a short and descriptive message that outlines everything.
3. Figure out the search engines that you are doing poorly in and contact them. In my case, I was doing poorly in Google (Google contact page) and Yahoo (Yahoo contact page) so I contacted them directly.
This may seem silly, but it actually works and is very effective. Sometimes there are issues that you just don’t know about unless you explore further and go straight to the source. Pronet Advertising gets tons of search love now because the search engines fixed the site on their end. I am not sure why I wasn’t getting any Google love before (although they did fix the problem) but in terms of Yahoo, Tim Mayer from Yahoo actually told me that there were some adult sites linking to Pronet Advertising which caused it to be marked as an adult site, thus causing it to do poorly in the search engines. My guess is that the same thing happened with Google, but either way I was pleased with the responses Yahoo and Google gave me. Don’t be afraid to try this out, search engines like Yahoo and Google are there to help you out.

Neil Patel
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at... Read Full Bio
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