How to Create Passionate Customers

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The other day I wrote a short post on [passionate customers](http://www.pronetadvertising.com/articles/how-passionate-are-your-customers2954.html) which was about a funny beer commercial. The problem with many online companies is that they don’t think about [creating passionate customers](http://headrush.typepad.com/) when they should be; so here are a few ways you can do so:
Support
This seems like common sense but most companies lack good support. You should always go to far extents to keep your customers happy and in some cases that even means refunding money or giving a free month of service. In most cases all it really takes to provide excellent customer support is to make sure you listen and fix their problem as soon as possible.
The other thing you will learn about support is that the larger you grow, the quicker you will find out that you can’t please everyone. This doesn’t mean that you shouldn’t try to provide excellent support, instead you’ll need to try harder.
Freebies
T-shirts, yoyos, bouncy balls, and pens are just of few of the free things you can give away to keep your customers happy and passionate. From attending multiple conferences I have learned that the best free stuff to give away is something that people will use on a regular basis such as monitor cleaners or high quality t-shirts.
In most cases your competition is also going to be giving away free stuff so you have to do something unique and outstanding. One example that comes to my mind is a company called [Best of the Web](http://www.botw.org) that gives away quality t-shirts for men and women which really makes people passionate about their company because they catered both sexes when others did not.
Extra
Ever so often you will end up having a few customers that will try and get more out of you than they are paying you for. If they are trying to get something more that only takes an extra 5 or 10 minutes you may want to consider doing it because this is going to lead them becoming passionate. Just be careful when doing this because at some point you are going to have to draw the line or it will become costly for you.
These are the main ways I create passionate customers, how do you?

Neil Patel
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at... Read Full Bio
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