How Facebook Will Make Money From the Facebook Marketplace

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When we first covered the Facebook Marketplace, it wasn’t completely clear how the social network would make money from the service. I was creating a listing on the site last night when this aspect became abundantly clear.
Once you complete a listing, you are given the option to promote it in any number of networks using Facebook Flyers the mechanism that is also used to advertise or make announcements regarding events within networks. You can choose what parts of your listing appear on the flyer, who can see it, how many impressions the flyer gets per day and for how many days. The current price for flyers is 5,000 impressions for $10.
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While giving prominence to certain listings is appears to be the only method they’ve used to monetize the service, seeing as Facebook Marketplace is already much better than Craigslist, there’s no reason why the service has to be free. And I see no reason why Facebook won’t start charging for listings or transactions once the marketplace becomes more popular.

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