Google Improves AdSense Reporting Features

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Last week, Google announced new reporting improvements for its AdSense publisher. This is in order to help its users quickly find the information that they need.

View All-time Reports

An “all time” option is now available when a user selects a date range of his or her reports. It shows all earning, impressions and clicks accrued since the first impression. This feature has been previously available, and has been returned by Google in the current AdSense interface.

Quick Links on My Ads Tab

Google has also added quick links to a user’s reports that are found under the My Ads tab. This makes the need to search for an ad unit or channels on a report unnecessary. When viewing ad units, custom channels, or URL channels on My Ads tab, there will be a “View Report” link below a specific line item.

It enables a user to view an item’s performance data for a particular ad unit or channel. As a result, this feature is useful when an account owner is looking for a channel data that is not linked to ad units found on the interface.

Export CSVs Based on Language Preference

Previously, users from other countries were having difficulties to export CSVs to analyze data. That’s because each country has its own way of putting punctuation marks such as period and comma on numbers and figures.

For instance, $1,000.00 in the United States and United Kingdom can be written as $1.000,00 in most European and South American country. In addition, only the $1,000.00 format was available for downloadable reports. This time, users can now export CSVs with figures in relevant format based on their language preference.

The Smart Pricing Survey

Other than the improvement on AdSense’s reporting features, Google also released a research last week, pointing out that smart pricing can increase a publisher’s revenue. As stated on their study:

“Online publisher networks, such as Google AdSense and Yahoo! Publisher Network, enable advertisers to simultaneously contest click auctions for thousands—even millions—of web publisher ad slots, all with a single max CPC bid. Recognizing that different publishers deliver disparate performance for advertisers, some networks feature automated systems to help advertisers bid more efficiently with that single bid—effectively discounting click prices on publishers according to the relative value of clicks on each publisher’s ad slots. Google, for example, applies Smart Pricing (SP) for this purpose to appropriately discount advertiser bids on the Google Display Network.”

Based on the research, a well-executed SP improves advertiser value. However, it is still a debate whether it improves network revenue and average publisher revenue via publisher revenue sharing agreements.

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