Google Ads is improving its ability to improve on conversions by the time they occurred with new columns in reports.
Previously, Google Ads had always reported on conversions by the date an ad was clicked. So even if the conversion didn’t’ occur on the same day the ad was clicked, it would still be reported as occurring on the day of the ad click.
Going forward, advertisers will have access to even more granular data, Google explains:
”Starting today, you can report conversions and conversion values at the time they happened with new “by conversion time” columns. This means that if your ad was clicked on last week and that traffic converted this week, the new “Conversions (by conv. time)” column will now show a conversion for this week.”
The following six reporting columns are now available:
- Conversions (by conv. time)
- Conv. value (by conv. time)
- Value / Conv. (by conv. time)
- All conv. (by conv. time)
- All conv. value (by conv. time)
- Value / all conv. (by conv. time)
These columns should help businesses better understand their conversions, and make it easier to compare the data with their own sales reports. The ability to compare reports could help confirm how many products were sold in a given time period, for example.