Try Now!
Advertisement

Google Ads Improves “By Conversion Time” Reporting With New Columns

  • 283
    SHARES
  • 1.9K
    READS
Google Ads Improves “By Conversion Time” Reporting With New Columns

Google Ads is improving its ability to improve on conversions by the time they occurred with new columns in reports.

Previously, Google Ads had always reported on conversions by the date an ad was clicked. So even if the conversion didn’t’ occur on the same day the ad was clicked, it would still be reported as occurring on the day of the ad click.

Going forward, advertisers will have access to even more granular data, Google explains:

”Starting today, you can report conversions and conversion values at the time they happened with new “by conversion time” columns. This means that if your ad was clicked on last week and that traffic converted this week, the new “Conversions (by conv. time)” column will now show a conversion for this week.”

The following six reporting columns are now available:

  • Conversions (by conv. time)
  • Conv. value (by conv. time)
  • Value / Conv. (by conv. time)
  • All conv. (by conv. time)
  • All conv. value (by conv. time)
  • Value / all conv. (by conv. time)

These columns should help businesses better understand their conversions, and make it easier to compare the data with their own sales reports. The ability to compare reports could help confirm how many products were sold in a given time period, for example.

ADVERTISEMENT

Subscribe to SEJ

Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry!

Ebook

Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

ADVERTISEMENT
Advertisement
Read the Next Article
Read the Next