It seems that to promote his latest album, team Dylan has gone viral, and it all started three weeks ago when a friend of mine used the Bob Dylan custom message generator to send me a message.
The tool is really well designed and fun to use and in fact after watching that message I sent 3 of my own to some of my other friends.
There are 10 sheets for you to write a message on, followed by a few sheets advertising the upcoming release. What’s great about this tool is that it’s fun to use and accompanied by catchy music that makes you want to propagate it, and ultimately you end up advertising the album for free. Furthermore, TechEnlightenment has gone ahead and made a facebook application out of it, that let’s you create and post custom messages on your profile.