Gain More from Your Link Building

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Link building is rarely a favorite task for a webmaster to perform but it is certainly one of the most important. There are many ways to obtain backlinks, some of which take a lot of time and patience before seeing any benefits of all your hard work. The good news is that some link building techniques help you grow your network and gain traffic too.

Make the Most of Your Efforts

Given that almost all link building tasks take a lot of your valuable time, it makes sense to try and get the most out of any effort you do put in. One excellent way of getting much more than a link is to create Squidoo lenses. Not only does a Squidoo lens get you followed links back to your site, they are a potential revenue stream and could also send traffic to your website.

If you’ve never set up a Squidoo lens before it could seem like it will be very time consuming. However, the Squidoo interface is quite self-explanatory and therefore it doesn’t take that long to master. Any link building strategies you plan out should include a variety of tactics, so don’t rely solely on links from lenses no matter how lightning fast at building them you become!

Blog Commenting

Another common way to get backlinks is by commenting on relevant blogs and in forums that offer followed links. This is a good way of obtaining links as it can also increase your chances of gaining traffic. By offering your opinion and advice in relevant online communities, people will want to get to know more about you and will start visiting your site.

Never comment on blogs and hang around forums purely for links. Instead, become a valuable member of the community who attracts positive attention and eventually you’ll gain natural links.

Guest Posting

Writing guest posts for other webmasters in exchange for a link or two in your author bio not only means you gain a link but you also build your network and bring traffic to your site. If you offer quality articles there’s a good chance you’ll be invited back as a guest author again. Many sites actively recruit for guest authors but each will have their own set of guidelines so read them carefully before you submit your article.

guest blogging

The Holy Grail

The holy grail of gaining links is of course when other webmasters naturally link to your site. If you’re publishing content that is highly useful, controversial or even just downright funny, people will want to tell others about it. You need to get the word out about your content of course, and one way of doing that is via social media sites such as Stumbleupon, Twitter and Digg.

Stay Focused

Although you need to actively build links don’t let it distract you completely from the main game of your business offering. If you focus on publishing useful content and or delivering excellent products and services, you will eventually attract natural links and be rewarded with higher rankings in the search engines.

Michelle Adams

Michelle Adams

Visit to learn more about online business and how to make money online
Michelle Adams

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  • Thanks for the tips! Can’t wait to employ them!

  • Thanks for the nice post Michelle. I agree with you about the value in writing guest posts for other sources. In addition to the points you mentioned, it is also nice in that you can further establish your authority on a given topic. Not only does it help with SEO, but it also gives you credibility as more and more people read what you have to say.

    Thanks again for the tips. Some very good, actionable content here.

    • Glad you liked it David.

      Your point about credibility is an excellent one!

  • You don’t discover anything new… however, I like your images 😉

  • And we get yet another article on Search Engine Journal advising people to spam blogs.

    Is there any editorial review for these articles? Does BlueGlass know what people are publishing here?

    Come on, SEJ writers — stop advising people to spam and abuse blogs!

    • are you talking about the guy down the page pushing some natural hormone supplement?? good stuff!

  • it is also nice in that you can further establish your authority on a given topic. Not only does it help with SEO

  • Anonymous

    Great sharing this post. Have been writing blogs and not knowing SEO is so important to get traffic in. Learn a lot from your article and will start to pay a lot more attention on on page and off page SEO!

  • I am not in favor of forum commenting posting because in form no one click on signatures or link so their is minimum chance to boost your website traffic

    • Hi iPhone Application. I have actually received quite a lot of traffic from various forums I’ve participated in. The forums where I’ve had the most success are the ones that are tightly related to the link in my signature. Also, I find the more I become part of the forum community, wanting to genuinely help people, the more people click through. It kind of happens without trying.

  • One of the best things a business or individual can do to promote a web site is contact a link building service.

  • Yes, that’s definitely a huge benefit too, thanks for pointing it out.

  • Guest posting is one of my favorites. It could work really great if you do your home work well and have LOT of patience.

  • Definitely blogging is the best way to get links along with creating new relationships. However, link baiting is the best way to generate organic links. People tend to link back a controversial or a content having a bit of humor. I found the article useful so i thought i should share a few lines. Thanks for post.

  • I definitely agree that blog and forum commenting are very useful and effective. I might say, there is a small difference between a do follow and a no follow since both links are indexed by search engines unless of course you are doing the links for the sole purpose of increasing your PR.

  • yes it is very important factor to increase traffic. mostly do follow bog comment is so helpful for driving traffic and website get high ranking in serp. i would like to say that you have great explain about factor in link building. thanks for mentioning it.

  • One of the best things a business or individual can do to promote a web site is contact a link building service.

  • I recently discovered Squidoo and it has had a noticeable effect on traffic and find it’s a great site to actually use.