Elephant Links

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Remember reading this in your Marketing 101 class?

If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday’, that’s advertising.

If you put the sign on the back of an elephant and walk him into town, that’s promotion.

If the elephant walks through the mayor’s flowerbed, that’s publicity.

If you can get the mayor to laugh about it, that’s public relations.

And if you planned the elephant walk, that’s marketing.

Let’s change it up a bit for Link Marketing 101:

If you put a nofollow on the back of a link, that’s advertising.

If you offer a blog post in exchange for a link, that’s promotion.

If the link is outted and causes an uproar, that’s publicity.

If you issue an apology and get 5000 links, that’s public relations.

And if you planned the whole thing, that’s link marketing.

Debra Mastaler is President of Alliance-Link Interactive, an integrated search marketing firm in Williamsburg Virginia.

Debra Mastaler

Debra Mastaler

Debra Mastaler

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  • greg

    Awesome Debra!

  • Federico Munoa

    That make me laugh. I have a pretty good picture that could sum up all of that.

    Nice Post.

  • Mike Wilton

    haha great comparison. Very clever.

  • dave

    That was fun to read and very true.

  • Amish Keshwani

    Awesome post Debra, really funny to read but yet very powerfull way to through the concept.

    Amazing …….. Nice post


  • Jaan Kanellis

    and if Google bans you, that’s life….

  • Hypotheek

    I was expecting an whole other kind of post 😛 But you made me laugh, and I guess that was the idea of your post?

  • Debra Mastaler

    Thanks everyone and yes it’s all in good fun!

  • Alex Alcyone


    Of course, the elephant has to be the right color. (That’s showbiz!) Pink or white, what do you think..? 😉

  • fantomaster

    Lol – this is really funny! Thanks for that, made my day…

  • Blackpool Attractions

    Elephant that has made me laugh today.

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    2, silhouette: A-Line
    This is an A-Line wedding dress features a shape that is fitted around the bodice and flows out to the ground, resembling the outline of an uppercase A. The dress flows fluidly from the bust to the hem with an unbroken line.
    This style is flattering on almost all body types. The long lines of the princess cut dress can create the illusion of height on a shorter body, as well as slim down a rounded figure.
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    Our factory insist on using high quality fabrics to make wedding dresses, as we believe that quality above all else! Our commonly used materials including Satin outer, taffeta lining, embroideries, chiffon, organza, taffeta, beadings, sequins, crystals etc. for decoration.
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    Features: spaghetti straps, red trim and chapel train
    If you have flawless arms and shoulders, this style is a right choice. However, you had better know something about perfect wearing tips. Use a strapless bra with spaghetti straps so that there are no distractions. Keep angular shoulders or large arms covered up. Spaghetti straps also emphasize the neck, so be sure it looks good if you choose them. You can also use a necklace effectively to compliment the straps.

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