Dell, riding the blogosphere roller coaster

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Dell’s new blog, one2one, has been on quite a roller coaster ride since its initial launch a couple weeks ago. They were slammed to begin with, mainly because the blog started out as an advertising tool instead of a place for Dell to communicate with (not at) customers. Then they started to get some praise for listening to bloggers feedback when they opened the communication lines. Now, it’s come to our attention that Dell’s blog has a very similar name and URL as a porn site.
The URL for Dell’s blog is one2one.dell.com, coincidentally there’s a
porn site with the URL one2one.com. Go ahead, check for yourself if you don’t believe me, just make sure no one’s looking over your shoulder. So what does Dell do now? Surely they don’t want this kind of association.
There’s one thing that’s certain with this whole fiasco, the ad agency
that’s been consulting Dell with their blog has seriously dropped the
ball. It’s pretty obvious they had no idea what they were doing. Does
anyone happen to know the agency in charge here?

Cameron Olthuis

Cameron Olthuis

Cameron Olthuis

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  • http://www.benlilley.com Ben Lilley

    Oooo dear, they really have dropped the ball there haven’t they.
    Bugger.
    Although I’m not a fan of Dell, I do feel for them in this situation.

  • http://paulstamatiou.com Paul Stamatiou

    That came to my attention earlier today. Dell’s done. “You’re getting another blog dude!”

  • http://menza.org Lasse Havelund

    There’s not much to say, really–the advertising agency really effed up on this one.
    There are only two possibilities:

    1.Change the name of the blog or

    2. Buy out the competition

  • http://www.pronetadvertising.com Cameron

    Paul, Why can’t I ever think of something that funny for a post title.

    Lasse, You’re pretty much right, the definitely can’t keep it as is.

  • http://www.daviddalka.com/createvalue David

    I’m still waiting for Dell to acknowledge my USB port shortage.
    It would be nice if future purchasers did not have to deal with this bottleneck!

  • http://www.pronetadvertising.com Cameron

    David, why are you a future purchaser if they won’t take care of your past problems? It’s not like there’s a shortage of places to buy from.

  • http://www.daviddalka.com/createvalue David

    I was speaking of future purchasers.
    However, I’m quite happy with this purchase with the exception of the USB port connection and UPS treatment. Which is even more of a reason they should engange with me in my comment. I’m giving a balanced and fair opinion.