Dell, riding the blogosphere roller coaster

SMS Text
ADVERTISEMENT

Dell’s new blog, one2one, has been on quite a roller coaster ride since its initial launch a couple weeks ago. They were slammed to begin with, mainly because the blog started out as an advertising tool instead of a place for Dell to communicate with (not at) customers. Then they started to get some praise for listening to bloggers feedback when they opened the communication lines. Now, it’s come to our attention that Dell’s blog has a very similar name and URL as a porn site.
The URL for Dell’s blog is one2one.dell.com, coincidentally there’s a
porn site with the URL one2one.com. Go ahead, check for yourself if you don’t believe me, just make sure no one’s looking over your shoulder. So what does Dell do now? Surely they don’t want this kind of association.
There’s one thing that’s certain with this whole fiasco, the ad agency
that’s been consulting Dell with their blog has seriously dropped the
ball. It’s pretty obvious they had no idea what they were doing. Does
anyone happen to know the agency in charge here?

ADVERTISEMENT
ADVERTISEMENT
Cameron Olthuis

Cameron Olthuis

Cameron Olthuis

Latest posts by Cameron Olthuis (see all)

Download: Social Media Strategy
Where the rubber meets the road: A look at SEJ's own social media strategy.