YouTube
Get the latest YouTube news, plus trends, techniques, and guidelines for how to create, optimize, promote, advertise, and measure your video marketing campaigns.
YouTube To Test Ask YouTube Inside The Shorts Player
YouTube is planning a limited, English-only test of Ask YouTube on select Shorts and says the watch-page feature will soon reach Shorts and live streams.
YouTube To Cut Reach Of Channels Reposting Barely Changed Clips
YouTube is updating recommendations to favor original Shorts and reduce reach for channels that mainly re-upload others’ clips without significant changes.
YouTube Turns Ask YouTube AI Into A Product Discovery Surface
YouTube is adding shopping features to Ask YouTube, which may organize product review videos into a comparison table and answer questions on watch pages.
YouTube Gives You Feedback On Shorts Before Publishing
YouTube is expanding Get Feedback, a tool that reviews a Shorts before publishing, to U.S. users
Google To Bring New Video Understanding Tech To Ask YouTube
Google says a new Gemini system that inspects frames, audio, and transcripts on demand will power Ask YouTube on video watch pages.
YouTube Says Bigger Thumbnails Drove More Long-Form Views
YouTube’s Todd Beaupré says the desktop homepage redesign with larger thumbnails drove more long-form engagement despite showing fewer videos at once.
Why Running YouTube Ads Like Search Will Burn Your Budget
Before funding YouTube Ads, businesses must fix attribution, build skip-proof creative, budget for algorithmic calibration, and simplify offers to one clear promise.
YouTube Changes How It Counts Views On Long-Form & Live
YouTube is changing how it counts views on long-form videos and live streams.
YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists
Google’s creator playbook proves creator campaigns lift branded search, but omits attribution windows, baselines, and controls.
YouTube Adds New Shorts Payout Rules To Partner Program Terms
YouTube announced Partner Program changes taking effect in 2027, including new Shorts earnings rules, activity checks, and a terms deadline.
The AI Overviews YouTube Gap: The Platform Your Team Skipped For 20 Years
Stop measuring creator partnerships by view counts. The value shows up downstream, in traffic, AI citations, and conversions your dashboard isn’t tracking.
YouTube Explains What Can Stop A Channel Getting Paid
YouTube spelled out three kinds of content that can stop a channel from getting paid, and says it’s clarifying existing rules, not changing them.
YouTube Moves Ahead of Spotify As UK’s Top Podcast Service
YouTube edged past Spotify as the podcast service UK listeners use most, the first time it has led on record, according to new data.
YouTube Brings In-App Sharing & Messaging To The U.S.
YouTube is expanding in-app video sharing and messaging to eligible adults in more markets, reviving a version of its messaging feature removed in 2019.
YouTube Adds Auto-Detection For AI-Generated Content
YouTube is moving AI disclosure labels to more visible spots and adding automatic detection for undisclosed photorealistic AI content on videos.
YouTube Brings Conversational Search And Gemini Omni To Creators
YouTube introduced Gemini Omni AI remixing and Ask YouTube conversational search, raising new questions around discovery, creator tools, and future measurement challenges.
Google Tests ‘Ask YouTube’ Conversational Search Experiment
Google is testing “Ask YouTube,” a conversational search feature that returns AI summaries with cited videos. Available to US Premium users.
YouTube’s AI Slop Problem And How Marketers Can Compete
“AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy.
From Article to Short-Form Video That Holds Attention
Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention.
YouTube CEO Reveals Your Video Marketing Strategy For 2026
YouTube’s CEO Neal Mohan shares the platform’s 2026 priorities, spanning creator-led entertainment, youth safety, diversified monetization, and responsible AI.
YouTube CEO Announces AI Creation Tools, In-App Shopping For 2026
YouTube CEO Neal Mohan previews 2026 priorities: AI tools for Shorts creation, text-to-game features, in-app shopping checkout, and image posts in Shorts.
YouTube Expands Monetization For Some Controversial Issues
YouTube is updating advertiser-friendly guidelines so some non-graphic videos on “controversial issues” may be eligible for full monetization.
Top 10 Emotionally-Engaging Holiday Ads Of 2025 (With A Bonus One)
An analysis of 2025’s most emotionally effective holiday ads shows why nostalgia, warmth, and human storytelling still outperform spend.
Do Faces Help YouTube Thumbnails? Here’s What The Data Says
A new dataset of 300K viral YouTube videos suggests that faces in thumbnails perform about the same as without them, with larger differences by niche.
YouTube AI Enforcement Questioned As Channels Get Restored
YouTube creators report sudden channel bans for spam policies, with some restored after public outcry. YouTube claims the vast majority of terminations are correct.
YouTube Shorts Algorithm May Now Favor Fresh Over Evergreen
Analysts working with top YouTube channels report Shorts older than 30 days receive fewer views. YouTube hasn’t confirmed any algorithm change.
YouTube Title A/B Testing Rolls Out Globally To Creators
YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail combinations per video.
YouTube Launches First Annual Recap Feature For All Users
YouTube launched its first annual Recap feature showing viewing stats, top channels, and personality types. North America first, global rollout this week.
Pew: 84% Of Adults Use YouTube As Platform Growth Continues
Pew’s data shows YouTube and Facebook lead U.S. social media use, while TikTok, Instagram, WhatsApp and Reddit grow and newer platforms remain niche.
YouTube Debunks 24-48 Hour Upload Delay Recommendation
YouTube’s Rene Ritchie says the recommendation system relies on audience behavior that only begins once a video is public. Waiting 24–48 hours offers no benefit.