YouTube
Get the latest YouTube news, plus trends, techniques, and guidelines for how to create, optimize, promote, advertise, and measure your video marketing campaigns.
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YouTube Launches @username Handles To Help Drive Traffic
YouTube has a new way for users to find and engage with content creators directly by tagging them.
YouTube Shorts Adds Another TikTok Feature – Voice Narration
YouTube Shorts adopts another popular TikTok feature that allows creators to narrate videos. Learn how to add voiceovers after recording a piece of content.
TikTok vs. YouTube: Which Is Better For You?
Between TikTok and YouTube, which of these two highly popular video platforms makes more sense for your business?
YouTube Searches For Health Topics To Show Personal Stories
YouTube is updating the way it delivers search results for health-related queries, adding a section dedicated to personal stories from patients.
YouTube Is Monetizing Shorts With 45% Revenue Split
YouTube announces Shorts will soon be eligible for monetization, and creators will keep 45% of the revenue generated from viewership.
YouTube Experimenting With New Features For Analytics Research Tab
Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on...
YouTube Adds New Podcasts Section
YouTube takes steps to make podcasts more readily available from a dedicated Explore page.
YouTube Adopts Feature From TikTok – Reply To Comments With A Video
YouTube is adopting another feature popularized on TikTok, making it possible to reply to user comments with a short video.
YouTube Updates For Creators: New Metrics, Copyrighted Music, More
YouTube’s weekly update for creators includes more subscriber metrics and access to an expanded library of copyrighted music.
YouTube Shorts Algorithm Explained In Q&A Format
YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content.
YouTube Reduces Length Of Copyright Dispute Process
YouTube is shortening the length of the copyright dispute and appeal process, which should help reduce the impact of false claims.
How To Connect Your YouTube Channel To Shopify
YouTube is introducing an easy way to link Shopify stores with channels, which allows content creators and businesses to feature their products across YouTube.
YouTube Answers Questions About Community Guidelines Appeals
YouTube demystifies the community guidelines appeal process in a new video answering commonly asked questions from creators.
YouTube Disables Hidden Subscriber Counts
As part of a more significant effort to fight creator impersonation, YouTube has stopped allowing channels to hide the number of subscribers they have.
Now You Can Add Corrections To YouTube Videos After Publishing
A new feature for YouTube creators will make it possible to add corrections to videos after they go live.
YouTube Analytics Now Separates Data By Video Type
YouTube is rolling out an update to analytics reports that will benefit content creators who make videos in different formats.
How To Optimize YouTube Videos To Help Ukraine
Learn how to optimize videos that tell the truth about the Russia-Ukraine war so they are discovered when people conduct relevant YouTube searches.
YouTube Adds New Way To Make Money With Gifted Memberships
YouTube gives creators another way to earn revenue directly from their audience with membership gifting, a feature comparable to gifted subscriptions on Twitch.
Local Video Marketing: 4 Ways To Win With Video
Maximize your small business budget with the help of local video marketing. Learn the benefits of local video marketing and how to go about it.
YouTube Shorts Green Screen Now Compatible With All Videos
YouTube creators can now remix any video on the platform into a Short through an expansion of the green screen feature.
Top Creator Economy & Video Ads Insights From IAB NewFronts
Whether you’re a media buyer, ad executive, or creative, discover what’s happening in the industry with these highlights from the 2022 IAB NewFronts event.
YouTube Live Streamers Can Redirect Viewers To Other Channels
YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels.
YouTube Shorts Hits 30 Billion Views Per Day
Views of YouTube Shorts videos hit 30 billion per day in the first quarter of 2022, which is up four times from Q1 2021.
YouTube Super Thanks Rolls Out To All Monetized Channels
A YouTube monetization tool called Super Thanks, which allows creators to make money directly from viewers, is now available to all eligible channels.
YouTube Expands Shorts To More Surfaces On Mobile & Desktop
YouTube begins displaying Shorts videos on more surfaces on mobile and desktop, including a dedicated carousel in the trending section.
YouTube’s Keyword Research Tool Available To Everyone This Month
YouTube Search Insights, a tool designed to surface valuable keyword data, will be available to all channels later this month.
YouTube Testing ‘Search Chips’ On Desktop
YouTube is testing a new way to search for videos on desktop with ‘Search Chips’ that allow users to refine results with suggested keywords.
YouTube Confirms Shorts Views Don’t Count For Monetization
Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program.
YouTube Launching 5 New Features For Livestreams
YouTube announces five new features for livestreams, some of which are currently in testing and others that will roll out later this year.
YouTube & Video Spam: A Guide For Content Creators & Marketers
Not sure if your content violates policy? This guide provides everything you need to know about YouTube and video spam (but were afraid to ask).