Social Media
Innovations and critiques of both social platforms and social strategy from our expert guest contributors. Want to appear on every article in this category? Get in touch to sponsor SEJ’s “Social Media”.
11 Tips to Improve Your Online Store Sales via Social Media
Learn how to use social media to spark real growth in your online sales using some personal insights of the...
Visual Search Comes to Pinterest Browser Extension
Pinterest is bringing visual search to its Chrome browser extension. The new feature lets you select objects in images to...
Facebook Adds Disputed Alert to Fight Fake News
Facebook’s tool to combat fake news is here. The social network is adding a red warning sign whenever users share...
5 Tips For Running Effective Facebook Ads Split Testing Campaigns
The vast majority of Facebook ads fail spectacularly, but split testing changes everything. Read on to learn how to split...
Which Is Better: Facebook Advertising or Google AdWords?
Trying to decide between Google AdWords and Facebook Ads to promote your organization? Learn about the different factors to consider...
How to Recover From a Big Social Media Blunder
Social media has become indispensable for reputation management as far as brands are concerned. However, when managing their accounts, it...
Twitter Adds New Filters to Mute Content, Notifications
Twitter has introduced some new features that will let you filter out more notifications and content you don’t want to...
Facebook Reactions Now More Important Than Likes
Facebook’s algorithm is now rewarding posts that get more Reactions – whether it’s Love, Haha, Wow, Sad, or Angry –...
How to Be Successful on Social Media with Content Curation
In today’s content-busy world, curation can come as a huge time-saver. However, few people actually see any results from curating...
5 Interesting Snapchat Trends Brands Need to Know
Here are five interesting marketing trends from a new Snaplytics report, which analyzed 271,000 snaps comprising 24,000 stories from 500...
Facebook Turns on Video Sound in News Feed
Facebook is changing the way you watch videos on your smartphone. Most significantly: videos in the News Feed now automatically...
41% Put Hashtags at the End of a Post [DATA]
Everyone knows what hashtags are in 2017. They’re used constantly, particularly on the platforms Twitter and Instagram. But where should...
11 Reasons Your Facebook Ads Aren’t Connecting with Consumers
When executed properly, Facebook ads can be incredibly lucrative. However, if your ads don’t connect with your audience, you’ll never...
Last Month in Social Media: January 2017
It’s a new year and with it comes various updates in the social media world.
What Most Companies Get Wrong With Paid Facebook Ads
Despite the fact that marketers are flocking to Facebook to launch new campaigns every day, not every campaign is successful....
6 Surprising Stats from the Snapchat IPO Filing
Snap, parent company of Snapchat, is going public. Here are six statistics from Snapchat’s IPO filing that marketers will find...
Brands and Social Media Insights: Finding the “Why” Behind the “What” [PODCAST]
How does a brand find the “why” behind the “what” with social media insights? In this episode of Marketing Nerds,...
Facebook Search Now Recognizes Objects in Photos
Facebook’s image search system can detect and segment objects, scenes, animals, places, and clothes that appear in images or videos...
Pinterest Expands Search Ads Offering
Pinterest is making its paid search product – which includes keyword and shopping campaigns, targeting, and reporting – available to...
Facebook Is Changing How it Ranks Stories in 2 Ways
Facebook is changing the way it ranks stories in the News Feed. The social network is adding a new ranking...