Here are five interesting marketing trends from a new Snaplytics report, which analyzed 271,000 snaps comprising 24,000 stories from 500 brands.
Facebook is changing the way you watch videos on your smartphone. Most significantly: videos in the News Feed now automatically play with sound.
Everyone knows what hashtags are in 2017. They’re used constantly, particularly on the platforms Twitter and Instagram. But where should they go?
When executed properly, Facebook ads can be incredibly lucrative. However, if your ads don’t connect with your audience, you’ll never be successful. Discover some of the most common mistakes with Facebook ads here.
It’s a new year and with it comes various updates in the social media world.
Despite the fact that marketers are flocking to Facebook to launch new campaigns every day, not every campaign is successful. As with any advertising medium, there are nuances to observe and pitfalls to avoid. These are the most common mistakes I’ve seen companies make when it comes to paid Facebook ads – because it’s much better to learn from someone else’s mistakes than to make them yourself!
Snap, parent company of Snapchat, is going public. Here are six statistics from Snapchat’s IPO filing that marketers will find interesting.
How does a brand find the “why” behind the “what” with social media insights? In this episode of Marketing Nerds, Caitlin Rulien is joined by John Donnelly III of Crimson Hexagon to chat about better understanding what customers are saying on social media.
Facebook’s image search system can detect and segment objects, scenes, animals, places, and clothes that appear in images or videos – and understand them.
Pinterest is making its paid search product – which includes keyword and shopping campaigns, targeting, and reporting – available to more advertisers.
Facebook is changing the way it ranks stories in the News Feed. The social network is adding a new ranking signal and updating real-time signals.
Attention, marketers: if you want your brand’s videos to appear in the News Feed of Facebook users, then you better have high video completion rates.
Facebook today announced three new updates that will alter the way its Trending topics section works. Here’s what Facebook is changing.
People use Pinterest for a variety of reasons and shopping is one of them. In this post, we delve into how you can utilize Pinterest’s shopping features to create an enhanced shopping experience for your customers.
What do you need to know about Facebook’s new layout of its desktop business pages? A lot — some things are positive, some negative.
LinkedIn has given its desktop site a much-needed redesign. Here’s what’s changing with LinkedIn’s navigation, messaging, content and feeds, and search.
Stand out and reach your audience through a brand Facebook Group. This article will walk you through how to create a group and then share best practices to building a strong community.
Google is retiring the “classic” Google+ as it introduces an all-new version with several significant updates.
Find out which groups use social media the most, what social media users have been shopping for, and why users engage with brands on social networks?
There’s no stopping Instagram — especially when it comes to Stories. Only five months into its launch, the ephemeral storytelling feature for photos and videos has introduced several new functionalities such as links, live video, and stickers. This time around, Instagram is focusing on businesses by bringing ads and insights to Stories.