Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
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YouTube CEO Reveals 2021 Priorities for Creators
What does YouTube have in store for creators and viewers? Read about its priorities and plans for 2021 here.
Twitter Acquires Revue – Newsletter Publishing Startup
Twitter announced the acquisition of newsletter publishing and monetization company, Revue. Synergy will help publishers earn more from newsletters.
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How to Set Up Your First LinkedIn Ads Campaign: Step-by-Step
Being the largest professional network, LinkedIn advertising opens up opportunities for marketers to reach its unique audience. Read about the basics of LinkedIn Ads here.
Twitter Announces Birdwatch – Volunteer Program Against Misinformation
Twitter introduced a community-driven program called Birdwatch for identifying and labeling misinformation. Currently accepting applications to participate.
LinkedIn Users Can Now Control Who Sees Their Posts
LinkedIn is giving users the ability to control who can see and comment on individual posts, allowing content to be shared with select audiences.
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YouTube Counts Views For Shorts Like Regular Videos
YouTube provides insight into how views for its new Shorts video format are counted, and explains whether it impacts channel metrics like average view time.
Facebook Updates Account Quality In the Midst of Its Own Failures
The new Account Issues section quietly rolled out during a week where many feel Facebook’s own lack of quality is brazenly showing.
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What 2020’s Best Social Media Campaigns Teach Us for 2021
There’s no need to reinvent the wheel. Check out awesome social media campaigns from 2020 for insight and inspiration for your campaigns in 2021.
Not Happy With Your YouTube URL? Here’s How You Can Change It
Learn how you can select a custom YouTube URL for the first time, and how to change a custom YouTube URL that’s currently in place.
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How to Use YouTube Ads to Support SEM: A Step-by-Step Guide
Marketers are always seeking better and more effective marketing initiatives. Here’s how YouTube Ads can help strengthen brand awareness and SEM efforts.
Are Super Bowl Ads Worth the Money or is YouTube an Alternative?
Is it still worth it to invest in Super Bowl ads in 2021? Find out here, and learn why YouTube is a good alternative.
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LinkedIn Launches 6 Free Advertising Courses
LinkedIn Marketing Labs is a new on-demand learning center where marketers can access free resources about how to advertise on LinkedIn.
TikTok Beats Facebook in Time Spent Per User
For the first time, users are spending more time on TikTok than Facebook as per data from a new report on app usage.
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Add Links to LinkedIn Stories With New Swipe-Up Feature
LinkedIn Stories are gaining the ability to link out to other websites via the familiar swipe-up feature.
LinkedIn: Top 15 In-Demand Jobs in 2021
LinkedIn data revels the top 15 in-demand jobs in 2021 and the most important skills needed for each position.
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YouTube Analytics Adds ‘First 24 Hours’ Metric
YouTube is adding a new metric that allows creators to analyze the performance of a video within the first 24 hours after publishing.
How to Build the Perfect Facebook Ad Audience
Targeting the perfect audience means less advertising costs and better marketing success. Here are steps to creating the Facebook Ad audience for your business.
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59% of US Adults Do Not Trust News on Social Media
A study on social media as a news source finds 59% of US adults believe the information shared on social platforms is inaccurate.
YouTube Launches New Hashtag Search Results Pages
YouTube is launching a new type of search results page that appears when users look for videos by hashtag.
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Facebook Advertisers Brace for iOS 14 Tracking Prompt Fallout
Recommendations for the days leading up to iOS 14 adoption have been issued by Facebook, along with what to expect in results & measurement.
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