snapchat announces deep links
News · Social Media

Snapchat Now Allowing Some Publishers to ‘Deep Link’ To Their Content

Snapchat recently announced it will allow Discover Channel partners to link directly to their content on the platform using deep links. This means publishers such as Hearst, IGN, Vox, BuzzFeed, CNN, and Vice will be able to post links on platforms such as Facebook and Twitter that will take users directly to their Snapchat profiles and posts.