Pinterest has launched a new type of video advertising called Promoted Video Ads. The new ads are designed to help brands drive more sales.
Just getting started in Facebook Ads? Boost your ads with tips on creating a campaign in Power Editor—and take a look into the new Facebook algorithm update.
Ash Read tells you everything you need to know about Snapchat On-Demand Geofilters as well as a step-by-step guide on how to create your own.
Twitter is opening #Stickers to brands. People can add these Promoted #Stickers, which are designed by the brand, to their photos before tweeting.
The summer games have officially begun. This article explores 9 of the best apps to keep you up-to-date during the summer games!
Facebook is changing its algorithm to send less traffic to content sites. Here’s how the algorithm change can impact marketing and media.
Most B2B and B2C businesses lack an effective social media management. Here’s a walkthrough of the most important social media “Dos” and “Don’ts.”
Facebook is introducing three new metrics to help you better understand how your videos are performing so you can continue to grow your audience.
Facebook has rolled out a pair of new tools to help publishers who are using 360 videos: guided tours and heatmap insights. Here’s how they work.
Pinterest advertisers can now buy ads based on how much they want to pay for impressions. In addition to CPM buying, Pinterest will allow frequency capping.
Facebook’s new ranking signal aims to deliver stories to your news feed by predicting which stories you will find the most informative to you personally.
SEJ ThinkTank was joined by SEJ Chief Social Media strategist and long-time, Redditor Brent Csutoras for a presentation about how to effectively market using Reddit ads.
Twitter is like a digital campfire. If you’re not sure how to go about Twitter marketing, here are some tips for you.
Facebook has revealed a change that will make ad blocking software less effective and will give users more control over the advertising they see.
In this post, Joe Youngblood shares their Pokémon Go Lure Marketing Study that shows amazing results for the retailers in terms of foot traffic and sales.
Considering marketing your business on Instagram? Check out this infographic and learn why it’s a viable marketing channel with endless possibilities.
Snapchat isn’t for everybody. But the fairly steep learning curve and higher cost involved in building an audience brings in a high level of engagement.
No doubt, Facebook and LinkedIn have transformed in recent years. Despite that, FB is still a personal network and LinkedIn is a professional community.
Facebook live is currently testing mid-roll ads in live newsfeeds. These ads mark the first time Facebook has attempted to monetize their Live feature.
Twitter has opened Conversational Ads to all advertisers and introduced a new ad type that lets people who tweet about brands unlock exclusive content.