Twitter Rolls Out Big Changes To 140-Character Limit
Twitter it rolling out some big changes to loosen its 140-character limits. Images, GIFs, videos, quotes, and retweets won’t count toward your tweet total.
Facebook: The Next Review Platform?
If you have something to say about the business, you have your chance. And Facebook keeps it simple because you don’t even need to write out a review.
Twitter Launches 3 New Customer Service Tools
Twitter’s new features include the ability to tell customers if you provide support and when you are active on Twitter, and a larger Direct Message button.
New Test: Facebook Live From Desktop
Facebook Live broadcasting has been limited to smartphones, but that could be changing soon. Is the arrival of Facebook Live for the desktop imminent?
Businesses Can Now Sell In Facebook Messenger
Facebook has announced a couple new ways for brands and businesses to send customers to, and complete purchases within, its Messenger app.
6 Huge B2B Social Media Marketing Mistakes to Avoid
You can reach key B2B buyers on social media, but without the right strategies and tactics in place on the right platforms, your social media efforts can end up hurting your business. Here are some of the biggest social media marketing mistakes to avoid – and what to do instead.
Verify Your Facebook Page Through These Steps
Want to get the verification “check mark” next to your Facebook profile? There are differences for businesses or brands and two simple ways to get full verification including the cool check mark.
Conversion Tracking Finally Comes to LinkedIn
Finally, conversion tracking has come to LinkedIn. You can now track how many of your sponsored content and text ads on LinkedIn are leading to conversions.
Facebook Expands Lookalike Audiences Globally
Facebook has announced an update to Lookalike Audiences that should make it easier for advertisers to reach consumers around the globe.
#SEJThinkTank Recap: How to Double Your Revenue With PPC and Social Ads
Rocco Baldassarre, Founder and CEO of Zebra Advertisement, joined us for a sponsored webinar designed to show you how to double your revenue through the use of cross-channel advertising, PPC, and well-targeted social ads.
20 Social Media Updates from August
Here’s the social media news you need to know from August 2016!
Why You Should Invest in LinkedIn Marketing
Microsoft recently acquired LinkedIn for $26.2 billion. While there are reasons to incorporate LinkedIn into your marketing mix, here are some benefits.
Hashtag Spamming is a Big Problem for Brands
Data visualization company Venngage released an infographic showing why businesses shouldn’t rely too much on hahstags to drive engagement on Twitter.
Twitter Expands Video Monetization
Twitter is expanding video content monetization with pre-roll ads for video creators and a new way for brands and creators to team up on live video.
Behavioral Targeting Coming to Snapchat
Behavioral targeting is coming to Snapchat. That means advertisers will soon be able to target users based on their Snapchat activity.
How to Create a B2B Social Media Strategy
B2B social chatter wields disproportionate power, especially on the more B2B-friendly platforms like LinkedIn and Twitter. What’s important is not to pick just the strategy that seems to be the wisest, but to pick the strategy that actually works for you.
Social Media Lessons From Journalism
At SEJ Summit Chicago, Brent Csutoras talked to Amy Vernon of The Daily Dot about how journalism affects her approach to social media and search.
Facebook to Punish Advertisers With Slow Sites
Your mobile page load time will soon impact whether people will see your Facebook ads. To help advertisers speed up, Facebook is introducing prefetching.
Pinterest Rolls Out 3 Big Retargeting Changes
Pinterest is introducing engagement retargeting to let you target users who have engaged with your pins, and adding a new tag for better retargeting.
5 Tricks for Getting More Engagement on Facebook Live
Facebook Live is a fantastic way to engage with your audience, but how do you make the most of it? This post shows you how to increase engagment on live video.