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Whites Spaces Super WiFi Expands Search Marketing Reach
A decision by the FCC on Thursday September 23rd could affect search marketing far beyond interface changes such as Google Instant. The FCC is to...
Microsoft to Reward Users of its Bing Search Engine
Microsoft launched a new search loyalty program today, called Bing Rewards. Similar to airline and credit card-style programs, Bing Rewards gives users credits for each...
Video-Optimized Press Releases – Always a Great Idea
If you are run a business online, you are most likely to be aware of press releases as marketing strategy. But have you tried multi-media...
8 Lessons SEO’s Can Learn From The U.S. Military
In honor of the U.S. Military, I’ve borrowed some common-sense rules from military doctrine and applied them to search engine optimization for both educational and...
When SEO is Not the Right Solution
I had a meeting today with a prospective client and the account manager at one of my agency clients. The prospect was coming in to...
Customer Service in the Age of Automation
Secure web hosting, like customer service, involves human-managed accounts. How many companies do you know, that provide such services?
Why You Shouldn’t Disregard SEO
It has always been hard for SEO people to get across the importance of ranking high for a keyword and all the good it does...
6 Ways to Ensure Better Rankings in Google Instant
Google Instant has not killed SEO by any means, despite the rumors. It has simply changed the approach that search engine marketers must take in...
The 4 Biggest Keyword Research Mistakes
Keyword research is no rocket science, but many webmasters still struggle with it. If you analyze the pattern, however, you’ll see that most keyword research...
Yahoo Announces Big Updates Coming This Fall
Chief Product Officer at Yahoo! Blake Irving announced on their blog today about some of the new updates Yahoo! users can look forward to this...
Google Fires Engineer For Privacy Violations
Gawker reported yesterday that Google dismissed engineer David Barksdale for breeching their internal privacy policies. Barksdale was a Site Reliability Engineer and with that position...
Are You A Good Client…Or A Bad Client?
You may be thinking “Why do I care if I am a good client or not? They don’t have to like me, but they do...
Google Acquires Quicksee, a 3D Video Tour Creating Software
As of yesterday MentorWave Technologies announced on their site that Google has acquired their product, Quicksee, for $12 million. There were rumors of the acquisition...
Competing in the Global Market for Online Travel
A review of Hotels.com’s international search strategy including areas where it excels and other areas where it can be improved.
When Do You Pull The Plug On A Keyword?
Some of us SEOs work on clients websites. Some of us work on our own. Some of us, maybe many of us do both. There...
Sign-up for a Free 10 Week Internet Marketing Course from StayOnSearch
Today, I am really excited to announce a free 10 week Internet Marketing course that I have been working on over the past few months. ...
All About Google Instant – Summary
Google launched ‘Google Instant’ last week with a much hyped press conference with live streaming video of the event on YouTube. Since then the social...
Tangential Relevance and Link Building
Tangential relevance is the idea of something being related to a topic in an indirect manner. I feel like Tony Robbins using that term, but...
Bing’s Stefan Weitz Believes That While Google May Do Search Faster, They Do It Smarter
This week Google announced the introduction of Instant which is a definite revolution in the way we search. Integrating things like prediction, dynamic results, and...
Google Maps for Mobile Android Now Offers “Walking Navigation” and Update Search Bar
It looks like having to ask for directions from strangers on the street is going to become a thing of the past…if you are an...
The Shift From The Traditional Media Of Marketing To The Internet Media Of Marketing
It is quite possible that the shift from the traditional media of marketing to the fast catching up online or internet marketing may cause some...
How to Engage Your Blog Readers with Cc:Everybody
A few weeks ago I wrote a review of a cool new service Cc:Everybody started by people behind Omgili (the service I have just mentioned...
Yahoo! Search Suggestions Now Localized
Yahoo! recently announced that they are making search more intuitive by taking a users location into consideration when suggesting search queries. Yahoo! Search Assist helps...
Google Settles Buzz Lawsuit for $8.5 Million
About 7 months ago Google had a lawsuit brought against them by a Florida woman named Eva Hibnick over Google Buzz. Hibnick claimed that Google...
Yahoo Users Can Now Sign Up for Google Accounts With the Ease of OpenID
Yahoo users will now find it much easier to sign up for a Google account then before with the implementation of OpenID. With OpenID users...
Google TV Coming to a Console Near You This Fall
Adding another Apple-fighting feature to it’s roster, Google will be launching its web-to-TV service this fall in the U.S. and worldwide next year. CEO Eric...
Google’s Music Service to be Launched by Christmas? It Sure Seems Like It
According to sources very close to the project (as reported by Wired), Google’s Andy Rubin has been in talks with various music labels about a...
Information Architecture – Stop Shooting For The Moon
Our industry is chock full of advise about how the best approach is to go for phrases that aren’t necessarily the most competitive – to...
![Capturing the Long Tail of SEO By Filling a Void [Case Study]](https://www.searchenginejournal.com/wp-content/uploads/2010/09/samsung-captivate-void.webp)
Capturing the Long Tail of SEO By Filling a Void [Case Study]
I didn’t plan on writing this post for my column this month, but something happened that I had to write about. If you’ve read previous...
Content and Culture: Localization for Global Businesses
Okay, so you’ve decided to launch fully localized, multilingual versions of your company’s website – that’s great news. And you’ve even painstakingly researched all the...