It can be challenging to maintain high performance and stay competitive without a constant pulse on the Google ad platform. Here are some next-level tactics that can help supercharge underperforming PPC campaigns.
Adjusting your bids on AdWords can be tricky if you’re new to the game; especially when your budget is on the line. Learn how to be successful here.
Right now you’re probably enjoying a pumpkin spice latte, football, and the transition between summer and fall. You’re […]
Taking a fresh look at your AdWords account is the best way to look for cracks. Here are some ways to audit your account.
Learn how to dramatically improve your AdWords lead quality by linking your AdWords account with your CRM software using a feature called offline tracking.
With Expanded Text Ads, you now have a much bigger medium to flex your PPC muscles. Here are five ways to improve your AdWords Expanded Text Ads now.
I know what you’re thinking. Conversion rate is the most important CRO metric you should track, right? Duh? Seems like a no-brainer. Actually, no.
2016 has brought many changes to SEM from Bing Ad Network taking off to local Adwords changes. But, what does this mean for PPC? Find out here.
PPC is an extension of automation that only works with human presence. Machines can find the customers, but it takes actual humans to close the deal.
Understanding AdWords and PPC auction process is crucial for a successful campaign. Understanding ROI formulas is just as important—if not more.
All of the huge changes happening in PPC marketing now can be traced back to one thing: mobile. Discover how mobile is affecting digital advertising.
Location bid adjustments are a Google AdWords feature that lets advertisers show ads frequently to potential customers in certain geographic areas. Here’s how you can set up one for your business.
Choosing the right PPC bidding strategy is an important first step in any campaign. This guide helps you decide which strategy is right for your PPC goals.
Marketers who are new to paid search marketing often lose because they cannot complete in mobile auctions. These five mobile ppc techniques will help.
Ad fatigue causes your ad campaigns to become less effective over time. Here are 3 easy things you can do to ensure you’re not turning off your audience.
Inspired by Rachel Sprung’s recent post on pointless marketing metrics, here are some stupid marketing metrics that can harm your campaign.
Here’s Erin Sagin’s list of the top five outdated “best practices” that you should eliminate from your PPC repertoire immediately.
If you’re not accounting for phone calls, you’re missing an entire category of data required to optimize paid search ROI and justify your search budget.
PPC can suck the life out of you if you’re wasting time on elements that don’t matter. Here are seven AdWords shortcuts to get awesome results in less time.
Here is a list of five ways to boost Google AdWords campaigns results instantly with the Pareto Principle, or 80/20 Rule.