PPC is an extension of automation that only works with human presence. Machines can find the customers, but it takes actual humans to close the deal.
Understanding AdWords and PPC auction process is crucial for a successful campaign. Understanding ROI formulas is just as important—if not more.
All of the huge changes happening in PPC marketing now can be traced back to one thing: mobile. Discover how mobile is affecting digital advertising.
Location bid adjustments are a Google AdWords feature that lets advertisers show ads frequently to potential customers in certain geographic areas. Here’s how you can set up one for your business.
Choosing the right PPC bidding strategy is an important first step in any campaign. This guide helps you decide which strategy is right for your PPC goals.
Marketers who are new to paid search marketing often lose because they cannot complete in mobile auctions. These five mobile ppc techniques will help.
Ad fatigue causes your ad campaigns to become less effective over time. Here are 3 easy things you can do to ensure you’re not turning off your audience.
Inspired by Rachel Sprung’s recent post on pointless marketing metrics, here are some stupid marketing metrics that can harm your campaign.
Here’s Erin Sagin’s list of the top five outdated “best practices” that you should eliminate from your PPC repertoire immediately.
If you’re not accounting for phone calls, you’re missing an entire category of data required to optimize paid search ROI and justify your search budget.
PPC can suck the life out of you if you’re wasting time on elements that don’t matter. Here are seven AdWords shortcuts to get awesome results in less time.
Here is a list of five ways to boost Google AdWords campaigns results instantly with the Pareto Principle, or 80/20 Rule.
Solve a problem, make it personal, and go mobile – that sums up the secret of success for every landing page. Jump in to learn how you can do these!
It’s high time to buckle down and figure out what PPC advertisers can do to nail down more from their mobile advertising endeavor.
When you use retargeting, though, there’s one name that comes to mind — AdRoll. But there’s a new player in town. And, it’s name is Meteora.
Call Only Campaigns are quick to set up and can boost conversions. This is a tutorial with screenshots on how to get started with call only campaigns.
SaaS marketers, listen up! Check out these few PPC tips to incorporate into your paid search efforts and start attracting the traffic that matters.
We already know that Google Shopping Campaigns work great for e-commerce companies. But how about for beginners?
Google Seller Ratings have been around for several years. The newer phenomenon is its usage skyrocketing since their initial availability. Why the surge?
Getting ahead of the curve can give you the competitive edge to outperform your competitors. Here are 7 new AdWords features you should check out this year.