Video Advertising
Learn how to create effective video advertising campaigns on YouTube and the top video ad platforms and networks.
Why Running YouTube Ads Like Search Will Burn Your Budget
Before funding YouTube Ads, businesses must fix attribution, build skip-proof creative, budget for algorithmic calibration, and simplify offers to one clear promise.
YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists
Google’s creator playbook proves creator campaigns lift branded search, but omits attribution windows, baselines, and controls.
YouTube Views Rose While Long-Form Ad Revenue Fell, Data Shows
Metricool data shows views per long-form YouTube post increased while estimated ad revenue and average view duration fell.
How To Run Profitable YouTube Ad Campaign Without 7-Figure Budgets
How do you make YouTube ads work without a seven-figure budget? Strong audience signals, separated placements, and honest CPM math.
‘Where Love Lives’: The John Lewis Christmas Winning Formula Returns
The latest John Lewis Christmas ad proves that emotion and data can coexist, using AI to validate the timeless power of heartfelt storytelling.
YouTube Launches Brand Pulse Report to Measure Full Brand Impact
YouTube’s new Brand Pulse Report helps marketers measure full brand impact across paid ads, creator videos, and organic content using AI-powered insights.
The Strategy Gap: Social Video Is Not PPC Video
CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead.
7 Creative Ways To Leverage Video In Marketing
Looking to create unique video content? This guide will show you how to think outside the box and come up with fresh video marketing ideas.
YouTube Ad Updates: Enhanced Shorts Monetization
YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships.
August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024
Get insights into the shifting ad spending trends and strategies for growth in the Interactive Advertising Bureau’s 2024 Outlook study.
Google To Upgrade Video Action Campaigns To Demand Gen
Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers.
![How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda]](https://cdn.searchenginejournal.com/wp-content/uploads/2024/08/how-ctv-fits-into-digital-marketing-during-holiday-275-760x400.webp)
How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda]
Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays, read which seven trends will have impact.
10 Most Emotionally Engaging Olympics Ads (For Paris 2024 & For All Time)
Uncover the most powerful and emotionally engaging Olympics ads. Dive into the top-ranked Procter & Gamble campaigns that resonated with viewers.
Business Outcomes Are The Top KPI Of Video Ad Buyers – IAB Report Part Two
Discover the changing landscape of digital video advertising and the shift towards business outcomes as key metrics, according to the latest IAB report.
Google Unveils 4 Updates At IAB NewFronts 2024
Explore the possible reasons behind Google and YouTube holding separate NewFront events. Learn how they are unveiling updates and strategies for digital video.
New YouTube Shorts Ad Opportunities For Brands
Google unveils new YouTube Shorts ad products and creative strategies as the short-form video platform grows.
What Makes The Most Engaged YouTube Fans For NCAA Basketball (And Why Should You Care)?
Learn more about NCAA basketball and engaged YouTube fans. Learn how media and entertainment companies can make the most of March Madness for brand partnerships.
Google Ads Simplifies Reservation Video Campaigns On YouTube
Google simplifies reservation video campaigns on YouTube through Google Ads with self-service options.
Unlock Global Reach With Microsoft Video Advertising And Netflix
Discover Microsoft’s strategy to help advertisers reach more viewers with its exclusive partnership to power Netflix’s ad-supported subscription plan.
Google Ads: New Multi-Format Ads For Video Reach Campaigns
New multi-format ads in Google Ads includes in-stream, in-feed, and Shorts ads, offering brands more ways to reach audiences at a lower CPM.
Microsoft Advertising Unveils Video And CTV Ads At DMEXCO
New on Microsoft Advertising: engage your audience like never before with Video and CTV ads.
YouTube Expands 1080p Premium With Enhanced Bitrate To Web
YouTube introduces 1080p Premium feature to web users, enhancing bitrate and video quality for paid subscribers on more devices.
How To Make A Video Go Viral
In this article, Greg asked video marketing experts to share their thoughts on how to make a video go viral, including best practices and examples.
YouTube NewFront 2023 Showcased Shorts To Reach Gen Z
Learn more about YouTube’s strategic shift this 2023 and examples of best practices when it comes to long-form content.
Google Bolsters Advertising On YouTube Shorts
Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges.
Google Announces The Ads Transparency Center And 2022 Ads Safety Report
Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. Learn more about how advertisers can benefit from both.
13 Best Video Editing Software Tools For Beginners (2023)
Video editing has a steep learning curve. Let’s look at some of the best beginner-friendly video editing tools in the market today.
Microsoft Video Ads Are Now Broadly Available
Video ads on the Microsoft Audience Network are now broadly available to augment existing search and image advertising campaigns.
New Netflix Ads Tier Comes With An Unpredictable Price
After receiving consumer pushback from raising its subscription prices, Netflix rolled out its newest tier: Basic with Ads, in November 2022.
Google Rolls Out Ad Frequency Targeting For YouTube Campaigns
With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube.