Digital Marketing
Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.
Official Google Analytics App Released For iPhone
Marketers and website owners rejoiced yesterday as an official Google Analytics app was finally released for the iPhone, two years after the app was released...
How To Protect Your Brand’s Identity
As a small business owner, you’re already swamped. You’re so busy and the last thing that you want to concern yourself with is protecting the...
Bing Releases Study On When US Cities Wake Up, Based On Search Data
Inspired by a recent study on how US cities differ in terms of who arrives to work earliest, Bing took it upon themselves to perform...
Uncover Google Not Provided Data: An Interview with Chris Adams
In a recent interview from Marketo’s Marketing Nation Summit in downtown San Francisco, Murray Newlands talks with gShift Labs’ Chris Adams about how to uncover...
Business Owners Complain Of Positive Reviews Disappearing After Yahoo’s Deal With Yelp
The Wall Street Journal reports many business owners are upset after years of positive reviews have vanished from Yahoo Local following their recent deal with...
Bing Launches ‘Bing Saves’: Save And Organize Content Found Through Bing Searches
Bing has officially launched a new feature designed to help users save, organize, and share the content they find on Bing searches. Bing Saves is...
Protecting and Managing Your Brand’s Reputation in 2014: An Interview with Richart Ruddie
In a recent interview from #ASW14 in Las Vegas, Richart Ruddie from Profile Defenders chats with Search Engine Journal’s Murray Newlands about ways to manage your brand and protect...
Managing Your Online Reputation: An Interview with Nick Cuttonaro
In a recent interview from #ASW14 in Las Vegas, Nick Cuttonaro from The Link Builders chats with Search Engine Journal’s Murray Newlands about protecting your online reputation and offers...
Bing Launches Bitcoin Conversion Tool
Bing announced today they have beaten Google out the gate with the launch of a native Bitcoin conversion tool. Yandex was the first search engine...
Bing Partners With The Hollywood Reporter To Create Ultimate Resource For The Oscars
Just as Bing wants to be your number one destination for Winter Olympics information, they also want to be your primary source for information about...
Court Slams Free Speech: Anonymous Yelp Reviews Under Fire
A Virginia court has published a ruling that could change the landscape of online reviews forever. The ruling declares that Yelp, the popular online destination...
How To Outrank Ripoff Report: Interview With Pierre Zarokian
As part of our SEJ interview series, Pierre Zarokian of Submit Express joins us to discuss how to outrank Ripoff Report, a site that can...
Use Google’s Autocomplete Feature To Enhance Your Brand: Interview With Brian Patterson
As part of SEJ’s interview series, Brian Patterson of Go Fish Digital joins us to discuss how a better understanding of Google’s autocomplete feature can help...
How To Grow A Community, Tips For Community Managers: Interview With Ann Smarty
As part of our SEJ interview series, Ann Smarty of Internet Marketing Ninjas joins us to share some advice on how to grow a community....
How Competitors Can Take Down Your Local Rankings: Interview With Mike Stewart
As part of our SEJ interview series, Mike Stewart of SMB SEO discusses how competitors can maliciously take down your local search engine listings. As...
Becoming A Brand By Emulating Other Brands: Interview With Ryan Jones
As part of our SEJ interview series, Ryan Jones at SapientNitro discusses how you can build your brand by emulating other brands. As part of...
Reactive Reputation Management, Reclaim Your Search Rankings: Interview With Mitchell Wright
In this interview, Mitchell Wright of OnlineRepManagement.com leads a discussion about reactive reputation management.
How To Get Online Reviews For Your Business: Interview With Matt Craine At #Pubcon 2013
Sponsored by CopyPress, “Centralize Your Content Performance.” In an interview conducted at Pubcon 2013 in Las Vegas, Matt Craine of MattCraine.com gives some tips for getting...
How To Build A Strong Reputation For Your Brand: Interview With Zac Johnson At #Pubcon 2013
Sponsored by Majestic SEO, “Bigger, Better, Faster.” In an interview conducted at Pubcon 2013 in Las Vegas, Zac Johnson of Brand.com discusses how to build a brand and...
How To Build Your Personal Brand: Interview With Warren Whitlock At #Pubcon 2013
In this interview, Warren Whitlock discusses how he built his personal brand and how others can do the same
Online Brand Awareness Interview with Rich Gorman
Whether you are an individual, a large company, a small business owner, or even a public official, the way in which you are portrayed online...
The Google Kit Kat & 5 Other Stange Co-Branding Deals
So, Google is back in the headlines. And, this time it’s not about Glass. Instead, it’s about the bizarre licensing deal Google unveiled surrounding its...
Protecting Your Social Media Accounts From Phishing
The Onion was recently hacked by the Syrian Electronic Army and it made me re-evaluate the security of my personal social media accounts and, more...
Interview with Pierre Zarokian on Reputation Management for Small Business
In the mid-90s, while developing a search engine for a yellow pages company, Pierre Zarokian became interested in how search engines determined their rankings, eventually...
Understanding the Eco-system that Builds Positive Reputation Online
Credit: Shutterstock Online Reputation Management is the practice of understanding the sentiments for an individual, brand or business and then addressing contents which are damaging...
7 Must Have Characteristics of a Corporate Brand Ambassador
Introduction Today’s competition among brands for a particular niche is really tough and challenging. If this is not addressed properly, you will find yourself in the...
Google Affiliate Network’s Shut Down Leads To Mass Client Migration
One week ago the Google Affiliate Network (GAN) announced they would be shutting down their platform in the upcoming months. Since then, the affiliate industry...
Making Smart Digital Strategy Decisions: Owned, Paid and Earned Media
Online marketing is full of opportunities. It’s part of what makes it exciting. With so many ways to get the word out, it’s all too...
Reputation Matters: The Best Offense Is A Good Defense
“Reputation matters because your behind is always behind you.” – Happy Masina – It is simply amazing how many successful people don’t own the website...
Meme Monday Labor Day Edition
It’s Labor Day! We hope that everyone is having a fabulous, long weekend. To add some fun, here is our Meme Monday Labor Day Edition...