Managing Your Online Reputation: An Interview with Nick Cuttonaro

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In a recent interview from #ASW14 in Las Vegas, Nick Cuttonaro from The Link Builders chats with Search Engine Journal’s Murray Newlands about protecting your online reputation and offers some tips for reputation management.

Nick has been a part of the online marketing industry for many years, and specializes in SEO, lead generation, web development, and reputation management. He founded Hyper Vision Media, an online advertising agency that produced marketing plans for major motion pictures, and also served as an Account Executive at Future Tech Enterprise before starting The Link Builders, where he is currently the Vice President.

The Link Builders was started by Robert Adler and Nick Cuttonaro, who have 30+ years of combined experience in the Internet marketing industry. Their company provides brand and reputation management services for local businesses, PR professionals, consultants, agencies, and enterprises.

When it comes to brand and reputation management, Nick is a great resource for learning how to protect the name of your business, and in his interview with Murray, he offers up a lot of his best pieces of personal advice for maintaining a great public image. He talks about the importance of staying on top of your social media profiles and keeping them up to date, to also maintain a positive tone of voice, and to utilize video content and authoritative blog posts in order to help your search rankings in Google.

To find out more, watch the full interview below:

These are some key takeaways from the video:

  • In the interview, Nick tells Murray that in order to protect your brand’s image, you should always be in control of your social media profiles, keep them updated, and be conscious of what you’re posting.
  • Nick also advises that when posting content, keep it professional and keep it positive. Avoid using negative language or complaining about other brands or products and stick with the upbeat and fun content.
  • Nick says that the types of pages and content that are ranking best in Google are social profile sites, video content, and authoritative, informative blog posts.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit Search Engine Journal’s YouTube page for more video interviews from Affiliate Summit West 2014.

Murray Newlands

Murray Newlands

Murray Newlands FRSA is an entrepreneur, investor, business advisor and speaker. Newlands is also an adviser to the Draper Nexus Network of Things Fund that invests in IOT companies. He advises entrepreneurs and start-ups on various subjects from funding to growth strategies. Newlands received a Bachelor of Laws and he is qualified as a Lawyer. He gained his Green Card by being recognized by the US government as an “alien of extraordinary ability.” Newlands is the author of “Online Marketing: A User’s Manual” published by John Wiley & Sons. Murray regularly contributes to Forbes and Entrepreneur. Murray co-authored Content Marketing Strategies for Professionals with Bruce Clay. Murray runs the agency Influence People based in Palo Alto.
Murray Newlands
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  • James Halloran

    Hi Nick,

    Very good tips here. I agree you should try and keep your brand’s messages on your social profiles as upbeat as possible, but what do you do when someone criticizes your brand on any of these social platforms? Any suggestions?

    • Alan Gregory

      Before I answer, I just want to say great interview and sound tips. Thanks

      With regards to negative comments or feedback on social media sites, I usually react in two ways.

      1 – If you know about it or it seems like a real complaint, address it but be professional and try to take the discussion into a more private area such as a phone call or an email correspondence.
      2- If it seems spammy or as if it’s a troll or competitor, don’t address it unless you really feel the need to but be aware of them and make a note of them if you are receiving a concerning amount. If you log the events, you will have evidence to take to the website in order to convince them to remove the comment as spam.

      Good question!

  • Nick Cuttonaro

    Hi James ,

    The best thing to do is remain calm. If you see something about your brand that’s negative and posted by someone you don’t know the best thing to do is step back for a few minutes (or an hour if necessary!) and respond when you’re not in the heat of the moment.

    If the comment or criticism is public and visible on a social platform responding professionally is important. A simple misunderstanding can be addressed in a way that can put the person who left the comment at ease as well as show others that you’re a stand-up brand.

    Turning a negative into a positive can always be achieved, especially if you respond with a clear head!

    I hope that answered your question.

    – Nick Cuttonaro

  • Eugenio

    Wow thanks, that was a great article.. it’s so important today to manage your online reputation as best as possible.. thanks for sharing 🙂

  • metz

    Online reputation is about your image on and offline I must say. Keeping them updated, interacting with them like leaving valuable, helpful, informative replies or comments is such a big impact. Letting them feel how important they are to you.

    But don’t just build reputation; keep in mind that you have to make a sale. Your post has been shared on, IM social bookmarking site, enabling me to find this good piece.

  • Neuron Softech LLC

    Hello Nick,

    Great Tips about Online Reputation. It’s very important to be active on social media in today’s Generation. Thanks for sharing your great interview 🙂

  • Eugenio

    “Turning a negative into a positive can always be achieved, especially if you respond with a clear head” I hope I will really take advantage of this your tip. It’s true, is very important to keep calm before replying to any bad or critic comment. I will make vaule of your suggestion in the comment as well. Brand reputation is a must today for who has a place in the web. Thanks! 🙂

  • Ryan Biddulph

    Great tips Murray and Nick!

    Brand management can be a slippery slope. Find the balance between caring and not caring. By this I mean not worrying about your image which is entirely different than doing a poor job protecting your image.

    Example; some folks lose sleep and go grey by staying plugged in 16 hours a day, trying to appease the harshest of critics to protect their brand. You cannot stop people from saying negative things about you. Impossible. Especially if the person has an axe to grind.

    You can however generate awesome karma, tell the truth, admit any screw ups and release on harsh critics, knowing that your karma will take care of you.

    I never worried much about my brand because I was as authentic, genuine, kind and warm with each human I met over 5 years, as I possibly could be. I also learned how to let go or ignore nasty critics early in my career, realizing that they were not my audience anyway 😉 Doing so helps me sleep soundly and keep my rep intact.

    I left this comment on, the content curation website and blogging community.

    Thanks Guys!

  • Richart Ruddie

    Great interview Murray. Nick is one of the few guys in the reputation management world that truly gets it and knows how to properly fix a brands image online. This comes with years of experience seeing how the SERPS change on a daily, monthly, and yearly basis.

    Look forward to seeing you both at the next summit!

  • Ananya

    These are some nice tips but can you please suggest how can we build brand image of our company in such a competitive era when every one is ready to make fool of customers.