Protecting and Managing Your Brand’s Reputation in 2014: An Interview with Richart Ruddie

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Richart Ruddie

In a recent interview from #ASW14 in Las Vegas, Richart Ruddie from Profile Defenders chats with Search Engine Journal’s Murray Newlands about ways to manage your brand and protect its online reputation.

With so much information floating around online, it can be hard to keep track of what people are saying about your business on the Internet. Thankfully, there are ways that you can help keep negative reviews of your business off the first page of Google. In this interview, Profile Defenders CEO Richart Ruddie talks about how you can help combat negative online reviews of your business and improve your SEO so that only the most favorable information about your business shows up in Google’s search results.

Profile Defenders has years of experience working with webmasters and major review sites such as Yelp and helping their clients minimize the impact of negative reviews. From creating high quality original content to getting valuable backlinks, Richart’s advice in this video should help your business maintain a great online reputation and improve your SEO.

To find out more, watch the full interview below:

These are some key takeaways from the video:

  • Richart explains that every year companies find it increasingly difficult to protect their reputation online and his number one tip for making sure that your business outranks any negative reviews online is to create your own high quality content.
  • He also says to make sure that you have quality backlinks to improve your search ranking and push any negative content about your business down the search rankings.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit Search Engine Journal’s YouTube page for more video interviews from Affiliate Summit West 2014.

Murray Newlands

Murray Newlands

Murray Newlands FRSA is an entrepreneur, investor, business advisor and speaker. Newlands is also an adviser to the Draper Nexus Network of Things Fund that invests in IOT companies. He advises entrepreneurs and start-ups on various subjects from funding to growth strategies. Newlands received a Bachelor of Laws and he is qualified as a Lawyer. He gained his Green Card by being recognized by the US government as an “alien of extraordinary ability.” Newlands is the author of “Online Marketing: A User’s Manual” published by John Wiley & Sons. Murray regularly contributes to Forbes and Entrepreneur. Murray co-authored Content Marketing Strategies for Professionals with Bruce Clay. Murray runs the agency Influence People based in Palo Alto.
Murray Newlands
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  • Karan Rawat

    When it comes to Web Reputation people directly think of Brands But it is much easier to make your reputation online for smaller business because they don’t have so many negative reviews like big brands. Web reputation is one of the most important element that take you in the path, from where you can be an established brands.

  • Richart Ruddie

    Karan ,

    No reputation is easy to create and protect big or small. It takes hard work, creation of relevant content, and being diligent. We have seen far too many clients come to us after using a different company with less than stellar results who did not have realistic expectations about what it takes to control and maintain their image online. After working with us we not only matched their expectations but exceeded them and thats what it takes to build a successful business.