Uncover Google Not Provided Data: An Interview with Chris Adams

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Chris Adams of gShift

In a recent interview from Marketo’s Marketing Nation Summit in downtown San Francisco, Murray Newlands talks with gShift LabsChris Adams about how to uncover Google’s not provided data and the benefits that can have for online publishers and advertisers.

To find out more, watch the full interview below:


These are the key takeaways from the video:
  • In the interview, Chris explains people are looking for more and more ways to uncover not provided data. He says not provided data is becoming an increasingly important topic for marketing executives and agencies who are struggling with the fact that their clients are asking them where their traffic has gone and are unable to give greater detail on the “not provided” segment.
  • Chris says that over the past few months, gShift Labs has worked to expose the keyword phrases that are not provided from Google. While some people suggested that PPC or webmaster tools could help uncover the not provided data, gShift decided to use data points it knows and is able to really get detailed information about. The best approach, from their perspective, is to take a piece of content and look at where it ranked in search results and for which keywords. Now, by looking at these different data points, Chris says that gShift Labs can uncover certain not provided information and help improve search results.
  • Chris estimates the data this technology allows users to get back is around 80 to 90% accurate, which enables them to have much more relevant and targeted conversations with their clients.

Please visit SEJ’s YouTube page for more video interviews.

Murray Newlands

Murray Newlands

Murray Newlands FRSA is an entrepreneur, investor, business advisor and speaker. Newlands is also an adviser to the Draper Nexus Network of Things Fund that invests in IOT companies. He advises entrepreneurs and start-ups on various subjects from funding to growth strategies. Newlands received a Bachelor of Laws and he is qualified as a Lawyer. He gained his Green Card by being recognized by the US government as an “alien of extraordinary ability.” Newlands is the author of “Online Marketing: A User’s Manual” published by John Wiley & Sons. Murray regularly contributes to Forbes and Entrepreneur. Murray co-authored Content Marketing Strategies for Professionals with Bruce Clay. Murray runs the agency Influence People based in Palo Alto.
Murray Newlands
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  • Gabe Gayhart

    uh yeah thats how we did it before Google Analytics came out. Thank you though for the rehash of when Google Analytics was Urchin.