Tools
Guides, reviews, and comparisons of must-have free and paid tools for search engine optimization, pay-per-click marketing, social media marketing, and content marketing.
The Future Of Chatbots: Use Cases & Opportunities You Need To Know
Check out the different ways chatbots are being used today, where they’re going next, and what possibilities exist for your own brand’s chat strategy.
Google Ads Makes Automation Easier With Scripts Updates
Google Ads has announced a number of scripts improvements in what it’s calling a “new Google Ads script experience.”
Google I/O Search Console Update: New Report For Indexed Videos
At day two of Google’s annual I/O conference the company previewed new reports coming to Search Console that will provide more data about videos.
Getting Ready For GA4: Saving Your Historical Data
Migrating your historical data shouldn’t be stressful. Discover how to do it easily with this step-by-step GA4 guide.
GA4 For Ecommerce Sites: A Step-By-Step Guide With Shopify Example
GA4 is an evolving product, but ecommerce tracking becomes easier. Here’s a comprehensive guide using Shopify to prepare for the inevitable UA Sunset.
How To Automate Google Ads – No Coding Required
Here are three different areas where you can embrace automation and use it in your favor for Google Ads – with no coding skills required!
Google Analytics 4 FAQs: Stay Calm & Keep Tracking
Analytics experts answer GA4 FAQs: Why is this happening? What do these changes mean? What do I need to do right now?
How To Create A Website From Your Google Business Profile
Google’s website builder is free and promises to allow small businesses to create and edit websites in minutes on either desktop or mobile.
Google Warns Of Low Realtime Data In Universal Analytics Reports
Google warns the Real-Time report in Google Analytics may be displaying inaccurate data for Universal Analytics properties.
6 Ways Marketers Are Using Interactive Emails To Win More Conversions
Are you getting the email response rates, and conversions you expected? If not, use interactive emails to beat your competitors and gain a competitive edge.
15 Top Digital Marketing Tools & Why We Love Them
Check out 15 popular digital marketing tools (in no particular order) marketers are using to help businesses like yours automate tasks and get found online.
Google Introduces Retail Search For Ecommerce Sites
A new solution for ecommerce sites provides Google-quality search and recommendations on retailers’ digital properties.
Google Search Console Updates Structured Data Report
Google is updating the structured data report in Search Console to provide more context about errors, helping you fix invalid markup with less guesswork.
Google Sunsetting URL Parameters Tool Next Month
Google is sunsetting the URL Parameters tool in Search Console next month, the company confirms in an announcement today.
Google’s John Mueller: “It’s Impossible To Crawl The Whole Web”
In response to a question about why SEO tools don’t show all backlinks, Google’s John Mueller says it’s impossible to crawl the whole web.
Google Sunsetting Universal Analytics In 2023
Google is getting ready to sunset Universal Analytics, which was the standard version of Google Analytics before GA4, in mid-2023.
14 Essential Local SEO & Listing Management Tools
Check out these 14 top local SEO and listing management tools that can help improve your visibility in local search results.
WordPress Plugin SEOPress Updated With IndexNow Support
SEOPress is the latest plugin for WordPress websites to support the IndexNow protocol, which automatically pings search engines when content is added or updated.
New Google Blog Series About Search Console & Data Studio
Google is launching a new blog post series dedicated helping people do more with Data Studio when it comes to analyzing Search Console reports.
Bing Announces All In One SEO And IndexNow Integration
Bing announces the All In One SEO Plugin for WordPress supports the IndexNow protocol, which instantly informs search engines of content changes.
BrightEdge Acquires Oncrawl To Help SEOs Do More With Data Science
BrightEdge, a leader in enterprise organic search and content performance, acquires Oncrawl “to make data science solutions more accessible to SEO professionals,” the company says.
Conductor Acquires ContentKing To Offer Real-time SEO Monitoring
Conductor announces its first major move after raising $150M in funding with the acquisition of ContentKing, a real-time SEO auditing and monitoring technology.
What Is Discord & How Can You Use It For Marketing?
Discord is not only for gamers. Here’s what sets it apart from other chat apps and how to use it to engage your community.
17 Free SEO Tools For Site Audits
Conducting an SEO site audit can be challenging. Here’s a list of free and useful SEO site audit tools that can help optimize your site.
What’s In Your Toolkit? 30+ Expert-Approved Content Marketing Tools
What are writers, editors, and content marketers using now to research and produce top-quality content? Our experts share over 30 top content tools to try.
The Missing SEO Link: Highly Specialized Rank Tracking & Reporting
Wish it were easier to help clients understand how your work affects their rankings? Adding this missing SEO tool to your stack can help!
Wix Gets An SEO Upgrade With Deepcrawl Integration
Wix and Deepcrawl are forming a partnership and announcing the immediate launch of custom designed SEO tools built with enterprise-grade technology.
6 Tips For Giving Your Reporting Dashboards A Makeover
Turn clunky digital marketing and SEO reporting dashboards into useful analysis powerhouses with these tips for better charts and data visualizations.
Searchmetrics’ CMO Talks Enterprise Volatility, SEO Careers & CWVs
Lillian Haase, CMO at Searchmetrics, talks pressing concerns for enterprise SEO and shares what her organization looks for in new SEO talent.
Google Search Console Updated With Page Experience Desktop Report
Google Search Console has a new report dedicated to evaluating Page Experience criteria on the desktop versions of webpages.