Boosting Your Website’s Online Traffic

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Increasing your website’s traffic has little to do with luck or chance. It actually depends on the search engine optimization strategies that you apply to your website and the “social signals” that come with it.

Conduct Proper Keyword Research

The first thing that you should do if you want to optimize your website is keyword research. Using any keyword research tool, you can gather keyword traffic estimations from search engines. This will help you find the right keywords with the most searches but with less competition that you could incorporate on your content.

Include Keywords on Your URL and Meta Description

Make sure that your domain contains the keywords you are trying to rank for. This will enable your website to get pass your competitors. It will also be helpful if you personalize your Meta description. This will help you control how search engines will preview your website.

Provide Well-written Content

It’s important that you provide your readers with an “evergreen content” that is informative, fresh and original. Don’t let improper keyword placement diminish the quality of your writing. Just include your keywords in the page title, page URL, once within the first and last 100 words, and once in the body of the content. Website content that makes an impression is likely to magnet backlinks and shares to social media.

Create Strong Internal Links

SEO is basically about links, therefore the more links you can attract the better you will rank. Internal linking is a smart way to rank your page without the need to acquire inbound links from other website. All you have to do is use the exact keywords that you want to rank for as anchor text.

Communicate with Your Audience

Interaction with potential customers through networking sites like Facebook or Twitter can attract volumes of traffic to your website. This can also help you establish your online presence. What’s important is that you make them feel important and part of the community that you build around your niche.

Index Your Website

Manually submit your website to search engine indices like Google, Bing and Yahoo. That way, you can guarantee that your site is compatible with different search engines.

Analyze Your Website’s Performance with Google Analytics

Using web analytics tool, keep a record of all the various link building activities that you do, and see how it improves your page ranking. Learn where your visitors came from and the keywords they used to get to your page so that you’ll know which part of your website needs further optimization.

To summarize, SEO requires hard work and proper implementation. When done properly it can definitely boost your website’s online traffic.

Download: Social Media Strategy
Where the rubber meets the road: A look at SEJ's own social media strategy.