Facebook Marketing: No Search Intent? No Problem
I was surprised to see an SEO expert recently post one about how Facebook’s lack of search intent (a la Google keywords) is why it...
About
Brian is author of The Like Economy: How Businesses Make Money With Facebook and Facebook Marketing: Leveraging Facebook’s Features For Your Marketing Campaigns, How to Get More Fans on Facebook, and LinkedIn For Business: How Advertisers, Marketers and Salespeople get Leads, Sales and Profits from LinkedIn
Brian has 12 years experience as a freelance consultant and digital marketing agency director. His hands-on business experience, cutting edge insights, background in improv and stand up comedy culminate in a keynote speaker, and social media trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics.
Articles
How PR People Are Destroying Social Media
This is by definition a controversial post and a bit of a rant. So I want to be clear what I’m saying, and who towards...
Facebook Marketing ROI: 3 Case Studies
If you’ve been in Social Media for the last three to four years, you’re well acquainted with the controversy and skepticism surrounding Social Media ROI:...
How to Get Facebook Fans: The Easy Way and The Hard Way
Have you ever found an easy and superior way to do something, then watched in bafflement as people insist on doing it the hard way?...
SMS Marketing Conversions From Facebook and Twitter
Although text message marketing isn’t my specialty, I’ve been hearing some impressive results. I had an opportunity to interview with Justin Rockwell of OIR Interactive...
How to Get Facebook Fans: 5 Facebook Fan-Acquisition Strategies
These are the only five ways to get Facebook fans. If you have another way, it’s wrong. Just kidding. These 5 fan-getting techniques are part...
Pay Per Fan: What Big Brands Are Paying For Facebook Fans
Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for...
5 Simple Steps to Viral Video Results
Let’s start off funny. The following are NOT the 5 steps to viral video results: Sit around drinking and talking about funny video ideas. List...
The 5 Fools You Meet In Social Media
I’ve been very busy, up to my knees in Social Media lately. In addition to regular client work and developing my Social Media teaching materials,...
How Many PPC Ads Should You Test?
There are many essential ways to improve your AdWords account’s performance, but one of my favorites is ad testing. When I review people’s existing AdWords...
Kenshoo Makes PPC Complexities Easier to Manage
Bless you! Oh I thought you sneezed. If you HAD sneezed, we could have seen whether that sneeze came from your first click, last click, or somewhere...
The PPC ROI Calculator: How To Forecast And Optimize Your PPC ROI
We created a PPC ROI Calculator over at FuelInteractive.com to help you in a couple ways: If you haven’t started PPC yet, you can forecast your...
What’s The Real Value of Brand PPC?
Many of our PPC clients (and from what I hear from other pros and agencies, many of their clients) at some point start to believe they...
Low Hanging Fruit and PPC Keyword Opportunities
We could call it Target Market Proximity, ROI Proximity, or Persuasive Distance. How closely your offering fits the search query comes heavily into play in...
Internet Marketing Light Bulb Jokes
Why did I write this? I don’t know why. Because I write jokes… and I’m in internet marketing. I thought it would be fun to...
Google AdWords Conversion Tracking 101/201/301
Ok class, today we’re moving into graduate level conversion tracking. But we’ll start with 101. First off, the number of people using AdWords without conversion...
Google AdWords Content Network: How To Get Great ROI With A New Strategy From Google
Historically, Google AdWords’ Content Network has gotten a bad rap. And for good reason. Advertisers usually see much lower ROI results from it than from...
PPC: Is Vertical-Specific Experience Really Necessary?
George Michie just wrote a really cool blog post about PPC RFP’s (requests for proposal). So I was a list of what should you ask...
PPC TLA’s: WTH are KPI’s?
For some reason, internet marketing is full of TLA’s – Three Letter Acronyms. And TLA is my favorite TLA. What The Heck is a KPI?...