Are your employees evangelists?

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What does it say about your product when your employees use your
competitors’ products more than they do your own? Based on a post from
Andrew Hitchcock, Phillip Lenssen posted some statistics that show
Microsoft employees use Google 3x more than they use MSN.
At Microsoft 66% of employees use Google while only 20% use MSN. I find this statistic very interesting and this is one of those cases where actions speak louder than words. How can Microsoft expect us to use MSN search when they can’t even convince their own employees too? This obviously says something about the quality of MSN search results, not that we didn’t already know how bad they are.
Google employees on the other hand, use Google 100% of the time. To be
honest, I’m not the least bit surprised by this. Not only is Google
leaps and bounds ahead of MSN when it comes to search quality, but
they’ve also developed a culture where employees are proud of the company they work for and are very loyal evangelists. Google is notorious for this.
Your employees’ actions can tell you a lot about your own products. It’s pretty obvious that if they’re not willing to use them no one else will either.

Cameron Olthuis

Cameron Olthuis

Cameron Olthuis

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