Alltop Top's Search Engines

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High search engine rankings is something that many of us dream about and very few of us achieve. To obtain these rankings, in many cases you have to manipulate search results, but what if you could rank high naturally?
[Guy Kawasaki](http://www.guykawasaki.com) brought to my attention that [Alltop](http://www.alltop.com) ranks high on Google for the following terms:
moms: 1 of 105,000,000
twitterati: 1
oddities: 2
egos: 4
lifehacks: 5
celebrities: 6
dads: 7
venture capital: 7
teen news: 10
humor: 11
career: 11
fashion: 13
mac news: 13
design: 14
journalism: 15
startups: 15
green: 16 of 1,120,000,000
gaming: 16
personal finance: 17
gadgets: 22
photography: 25
small business: 25
world news: 28
seo: 28
politics: 29
autos: 29
food: 31
Guy didn’t plan on ranking organically for any of these terms or never optimized his site for search engines, but here is how he did it:
1. Quality content – he tried to add quality blogs into Alltop. By trying to keep his website filled with good information and content, it would ensure that people would come back.
2. Creating buzz – when Alltop first came out, hundreds if not thousands of bloggers started talking about it. This helped Alltop build its’ link popularity at a rapid pace (naturally). Plus, do to the buzz many bloggers wanted into Alltop and once they got in they also blogged about getting in.
3. Creativity – everyone at Alltop was looking for more ways to drive traffic to the site. For this reason they created Alltop badges, which helped drive traffic and indirectly it also helped with link popularity.
4. Structure – the subdomain structure used on the website is also helping with rankings. When they initially launched the site, they used a subdomain structure thinking it would be useful for users, but it also helped them with their rankings.
5. Branding – when Guy Kawasaki makes a speech, he usually mentions Alltop. This has helped brand the website and build more visibility to it.
Overall it seems that the Alltop crew has done a good job at ranking high for some competitive terms naturally. So the next time you want to rank high on the SERPs, be creative and maybe you will rank high like Alltop.

  • http://www.harveypalmer.com.au/ourblog Luke Harvey-Palmer

    Nice work Neil…a good tight summary of how to rank well in search engines! This should help to demystify the art for many people! The bottom line for me is “content is still king” – just look after your readers, and your SE rankings will look after themselves!

  • http://www.cmadras.com/mobile.html Chris

    It is great, Kawasaki did it with minimal spending.

  • http://www.cmadras.com/mobile.html Chris

    It is great, Kawasaki did it with minimal spending.

  • http://www.wrapmailblog.com Bill

    I’ve visited AllTop on several occasions and I have to say it’s really an amazing website. Without a doubt they have the best of the best.

  • http://www.seorefugee.com Yura

    Though Guy said it is pure luck, I say it is the power of Guy’s brand that his following spreads the news like wildfire. Without Guy (or most importantly his blog and followers), launching All Top with the same budget and quality wouldn’t be that successful. Now, remember how much time and effort it took Guy to get where he is now and you’ll understand how much effort it requires to create a successful website.

  • http://www.looksomethingup.com Dan

    What the heck is a twitterati?

  • http://twitter.alltop.com Guy

    Dan,
    It’s the Twitter feed of the most interesting and active people on Twitter. It’s a way of seeing what’s happening on Twitter without following a bunch of people. We allow you to scan about 75 people’s tweets in 30 seconds.
    Thanks!
    Guy

  • http://twitter.alltop.com Guy

    Dan,
    It’s the Twitter feed of the most interesting and active people on Twitter. It’s a way of seeing what’s happening on Twitter without following a bunch of people. We allow you to scan about 75 people’s tweets in 30 seconds.
    Thanks!
    Guy

  • http://kwanzoo.com Mo

    Awesome! That’s all there is to it. Thanks!

  • http://www.ourplanet-retreats.com OP Team

    For some reason your contact page is not working.
    We just wanted to ask you to check out, http://www.ourplanet-retreats.com and tell us what you think.
    We have been reading your blog for some time and thought it would be great if you could write something on the project, if you like it.
    OP Team

  • http://www.direito2.com.br Ruben Zevallos Jr.

    Interesting job and web site… And I’m browsing your blog and I’m loving it… good job…

  • http://www.direito2.com.br Ruben Zevallos Jr.

    Interesting job and web site… And I’m browsing your blog and I’m loving it… good job…

  • http://www.direito2.com.br Ruben Zevallos Jr.

    Interesting job and web site… And I’m browsing your blog and I’m loving it… good job…

  • http://www.mclellancreative.com John Gillett

    Content is still king when it comes to organic seo, as is clear from the results of quality blogs on Allpost…but quality inbound links are a powerful queen — and Kawasaki’s brand power helps deliver the mega linkage…

  • http://1000homebiztips.com Michael Johnson

    Definitely great content bringing people back in droves is a key to solid search engine results.
    Some of my best results have been content sites with little or no SEO at all. Just tons of related content gets all those keywords in naturally.
    All the extra time spent on branding yourself is also well worth it. Tell people who you are and what you are going to do for them.

  • http://www.hakerz.co.cc Ashok Kasti

    nice post!!! this is really nice post

  • http://www.realmoneyshow.com Reginald

    Intriguing post…I’m wondering, however, about the ability of Alltop to maintain its superior ranking today over the long term.
    One can’t avoid the statistics, whether minor or not, that exist showing many online site that receive commendable ranking. Yet, they are a significant portion whose ranking either diminish or fluctuates over time.
    Just another perspective I thought I would offer.
    Nice post, in any case.

  • http://www.realmoneyshow.com Reginald

    Intriguing post…I’m wondering, however, about the ability of Alltop to maintain its superior ranking today over the long term.
    One can’t avoid the statistics, whether minor or not, that exist showing many online site that receive commendable ranking. Yet, they are a significant portion whose ranking either diminish or fluctuates over time.
    Just another perspective I thought I would offer.
    Nice post, in any case.

  • http://www.realmoneyshow.com Reginald

    Intriguing post…I’m wondering, however, about the ability of Alltop to maintain its superior ranking today over the long term.
    One can’t avoid the statistics, whether minor or not, that exist showing many online site that receive commendable ranking. Yet, they are a significant portion whose ranking either diminish or fluctuates over time.
    Just another perspective I thought I would offer.
    Nice post, in any case.

  • http://www.whitdawg.com Whitdawg

    Great post, very concise and straight to the point. Definately food for thought ! Thanks.

  • http://www.whitdawg.com Whitdawg

    Great post, very concise and straight to the point. Definately food for thought ! Thanks.

  • http://karthickgopal.blogspot.com Karthick

    Great stuff, Alltop really does a great job. Though some of the sites linked to could do with a better design, like yours for example Neil :).
    Great work you have here too.

  • http://www.ViperMailer.com Logic

    Thank you though as a SEO/SEM guy I new about all of these key points you mentioned but I did not know about or knew but forgot about is the “Creativity” I am off to apply this with our nice informative content.
    Thank you,
    Logic

  • http://www.ViperMailer.com Logic

    Thank you though as a SEO/SEM guy I new about all of these key points you mentioned but I did not know about or knew but forgot about is the “Creativity” I am off to apply this with our nice informative content.
    Thank you,
    Logic

  • http://www.GavaldaFX.com Mark

    And I love that Google honors creativity. No one can say now that latecomers cannot share success. You just have to think a little bit, then make your plans happen. Great job, mate!