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Adobe Acquires Macromedia for $3.4 Billion

Adobe Acquires Macromedia for $3.4 Billion

Adobe Acquires Macromedia for $3.4 Billion

Adobe Systems has almost closed a $3.4 billion acquisition software maker Macromedia. Macromedia’s Flash technology is used to present anything from enhanced fonts to web movies on web sites. Macromedia Flash is installed in 98% of all desktop PCs. The acquisition also makes Adobe, a partner of Yahoo, a stronger competitor to Microsoft – which is expanding its web offerings.

With the acquisition of Macromedia, Adobe is also bringing DreamWeaver into its various web tool offerings already including Adobe Acrobat, Photoshop, and the ever so popular Adobe Reader. “Customers are calling for integrated software solutions that enable them to create, manage and deliver a wide range of compelling content and applications – from documents and images to audio and video,” said Bruce Chizen, Adobe’s CEO.

From Adobe’s announcement : The combination of Adobe and Macromedia strengthens our mission of helping people and organizations communicate better. Through the combination of our powerful development, authoring and collaboration tools – and the complementary functionality of PDF and Flash – we have the opportunity to drive an industry-defining technology platform that delivers compelling, rich content and applications across a wide range of devices and operating systems.

By combining the passion and creativity of two leading-edge companies, we will continue driving innovations that are changing the ways people everywhere are experiencing and interacting with information.

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Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

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