Abusing Sex Appeal

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Sex appeal is being used so frequently in commercials that it is starting to get old. We already know that the message of this type of commercial is going to be centered on a hot chick or good looking dude, so if you want to use sex appeal and capture people’s attention do something unique and unexpected.

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Neil Patel
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at... Read Full Bio
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  • Cory OBrien

    Well, like you said, that was definitely unexpected. I loved the sound effects too.

  • Neil Patel

    Doug, I agree that it may be over the top, but I feel that’s what makes the ad memorable.
    As you mentioned it seems that there are a lot of companies who use sex when it has nothing to do with the product. For some, such as GoDaddy, it works and for others it does not.

  • Rhea

    Along those lines, have you seen diesel.com lately? The current ad campaign is a staged hijacking of the site in which two girls strap a Diesel salesman to a bed and do naughty things to him while Diesel.com meets their demands. I’m not sure if love it or hate it. What do you guys think?

  • Neil Patel

    Rhea, I like the site and video, it’s funny and entertaining…

  • Aaron Minnick

    I don’t know that this ad really uses sex appeal as such… I think it’s really using irony as a comic device, parodying sex appeal.
    Just curious–from what nation does this ad hail?

  • Chris Hooley

    Win won for the chick in the glasses!