2007 Predictions

SMS Text

I have just been tagged by [Allen Stern](http://www.centernetworks.com/2007-predictions) and [Cameron Olthuis](http://www.cameronolthuis.com/2006/12/predictions-for-2007/) to share my predictions for 2007. So here goes:
1. Digg – It seems that a lot of marketers are leveraging Digg for links and some go as far as trying to “[game](http://www.niallkennedy.com/blog/archives/2006/11/social-network-spam.html)” the system. I think Digg is going to make it very difficult for new comers to game the system and less power is going to be placed on the friends feature.
1. YouTube – [Google acquired YouTube](http://www.techcrunch.com/2006/10/09/google-has-acquired-youtube/) this year and it’s all about eyeballs and ads. During ’07 I think there will be ads merged within or at the beginning of videos. Users will probably get ticked off at first, but most probably will not care after a while. It also looks like branded YouTube channels are going to become more and more common, just as branded MySpace profiles have become very popular with big brands.
1. MySpace – Social networks are something that corporations are increasingly leveraging to engage their customers, increase brand loyalty and to appeal to new audiences. MySpace marketing is going to really start taking off soon and more design shops are going to begin specializing in MySpace designs.
1. Google – Although Google is all about algorithms and not having humans do the work, I think they are going to start getting into the social media space a lot more. Yahoo has their del.icio.us, will Google have Digg?
1. Women – Millions of men surf the web on a daily basis and have nothing good to do. Due to sites like YouTube that make it easier to reach these men, I think more women are going to start vlogging for companies because even if the vlog sucks thousands of guys will watch just because they can watch a girl on the screen for free.
1. Lonelygirl15 – [Deception](http://knifewriter.blogspot.com/2006/09/lonelygirl15-is-lie.html) is a great way to get a lot of hype. So who’s going to be Mesotheliomagirl15?
Instead of tagging a few people leaving out thousands, I am tagging everyone. So if [you](http://www.time.com/time/magazine/article/0,9171,1569514,00.html?aid=434&from=o&to=http%3A//www.time.com/time/magazine/article/0%2C9171%2C1569514%2C00.html) want to play along, feel free to make some predictions about 2007.
Have a Happy New Year!

Neil Patel
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at... Read Full Bio
Download: Social Media Strategy
Where the rubber meets the road: A look at SEJ's own social media strategy.