17 Online Marketing Tools to Boost Productivity and Make Your Life Easier

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When I first started my career as a digital marketer, I remember I was a bit overwhelmed by the sheer number of projects, clients, and deadlines.

Today’s digital marketers often wear many hats, manage a slurry of different projects, both large and small, and can be responsible for most, if not all, of a client’s online marketing campaign, including social media, email marketing, content, search engine optimization, etc.

Not only do we have to stay on top of managing projects for our clients, but we must be diligent in marketing ourselves as well (Did you tweet yet today?  Respond to all those blog comments?  And how’s your Klout score coming along?).

All I can say is thank goodness for all those online tools that make my job easier.

Oh, you’re wondering what online tools I’m talking about?

Well, I’ve compiled a little list of all of the tools and software I’ve used at some point in my career that help me manage my day-to-day responsibilities.  Some are new and some have been around for a while, but my hope is that these tools will help make you more productive, and ultimately more satisfied, doing the best job in the world (am I biased? I think not…).

16 Online Marketing Tools that Make Life Easier

Project Management/Collaboration



Mavenlink is the clear winner for our team because of its robust feature list, covering everything from managing tasks, to tracking projects (both internally and with clients), sharing and receiving files, and tracking time and expenses.

It’s basically an all-inclusive project management tool and it integrates with Google Apps, which is very helpful.

One of my favorite features of Mavenlink is that you can assign tasks to others (either clients or those within your organization), assign a deadline and see when they’ve started and completed said task.

It takes a little time to figure out but once you get the hang of it, it’s invaluable for the busy digital marketer (and clients seem to like it, too).


Basecamp has been around for a while, so you’ve probably heard of it already.  It’s another cloud-based project management tool but unlike Mavenlink, you can’t track your time or expenses.  And you can’t task other people.

But if you simply need  a client-based project management tool that allows you to share files and conversations on a project-by-project basis, Basecamp works well.


Trello is a good tool for individual, not client, project management.  Essentially, you create a “board” for each project, make lists to record your progress on that project and create a “card” that outlines each task.

It reminds me a tiny little bit of Pinterest but instead of photo pins you have task cards.  It’s easy to learn and easy to use.

Search Engine Optimization



Moz is another SEO tool that’s super easy to use and navigate.  You can see how your keywords are ranking, compare keywords side-by-side to see how they compare against one another, and see which search engines are sending traffic to your site all from your dashboard.

The wonderful visual layout of the dashboard is, in my opinion, the best feature of Moz.

File Management



Dropbox allows you to access your files in the cloud, meaning you can be anywhere and still access a file you need.  I like it because it sort of acts like an online server, storing all your files (even really big ones) online so that all the members of your team can view and/or edit them.

This is especially helpful if your team is spread out in multiple offices or in different locations.  No emailing large files back and forth.  Just drop it in Dropbox.

Google Drive

I love love love Google Drive.  And I’ll say it again – I LOVE IT.

Our team uses this all the time to share resources, files and create and update spreadsheets.  Unlike Dropbox, in which you pay for the amount of storage space you can use, Google Drive is free.  And the storage limit is huge – 15 GB.  Did I mention it’s free?

Plus, an unlimited amount of users can use Google Drive, whereas Dropbox charges per user.  Drive also offers Google’s amazing search capabilities (handy for searching for files or folders) and a whole host of apps (like DocuSign).

Just upload and “share” a document with your team member or create a document right in the Drive.  The only caveat – you have to have a Gmail account in order to use it.

Social Media Management



If you manage multiple social media networks for multiple clients, HootSuite is a GREAT tool.  You can use the scheduler to pre-schedule your posts for a specific date and time and you can preview how it will look.

Using HootSuite’s “streams,” you can view all of your posts on all your networks in a visual format, which makes it super easy to keep track of what you are posting where.  You can also track your campaign analytics, a handy feature for those who are regularly reporting the success of their social media campaigns.


TweetDeck allows you manage your Twitter and Facebook accounts from one dashboard, similar to HootSuite.  It also updates you when a post goes live with a handy little box that pops up on the corner of your screen.

TweetDeck only works for Twitter and Facebook, though; it doesn’t integrate with other accounts like Google+ or LinkedIn.  Our team manages all the social networks for our clients, which is why we prefer HootSuite.

Visual Content Tools



Are infographics a part of your digital marketing campaigns?  If they are, please please please don’t use PowerPoint.

Piktochart is a wonderful little program that allows you to create graphic design-worthy infographics.  It’s pretty user-friendly (the newer version is a LOT better than their older version, with less glitches) and you don’t have to be a designer to end up with a beautiful infographic.  It stores them all in your account so you can edit them at any time, which is great for those clients which require 60,000 changes.


Prezi is another great way to easily create visual content.  Prezi is a super cool presentation application that runs on the cloud.  If you want to create out-of-the-box content that displays information in an engaging, interesting way, try Prezi.

Organizational Tools



Does anyone else have a drawer full of business cards?  Please tell me I’m not the only one.

Flexadex is a great way to store important contact information for all your clients and colleagues online so you can look up someone’s information wherever you are.


If you manage lots of blogs, social media accounts, etc., it can be pretty annoying to forget or lose your passwords.  Passpack is great because you can store all your usernames and passwords in your online account and share them with your team.


Are you a list person?  I am.  I NEED lists.

Okay, maybe I don’t need them, but keeping organized with notes and lists keeps me from going crazy.

Evernote allows you to make notes with images, voicemails, and even website links.  You can label your notes, turn them into reminders and share them.  Bye-bye three ring binder.

Oh yeah, and we can’t forget about Google.


Google Alerts

This is a handy little tool, courtesy of Google, that tells you when your brand is mentioned online.  You can even have it alert you when your competitors are mentioned.  Pretty helpful for knowing who’s talking about you on the Web.

Google Analytics

Google Analytics is indispensable for monitoring the results of your (or your clients’) website traffic and where that traffic comes from.  The graph view is especially handy to visually see when your website traffic goes up and down so you can better understand how to capitalize on the actions that caused traffic to increase.

Google Calendar

We use this all the time to keep track of meetings, video shoots, conference calls, out of office reminders, etc.  You can share the calendar with your team and your clients and best of all – you can have different calendars for different purposes (family, internal meetings, client meetings, etc.).  You can choose to see them all at once, or turn calendars on and off to see one at a time.

Google Apps for Businesses

This is a fully integrated apps system that just makes doing business from a mobile device easier.  The apps include Gmail, Google Docs, Calendar (as discussed above), Google Sites (a web development tool), and Google Groups (for internal or private discussion forums).  The best part about Google Apps is that they all integrate seamlessly with each other.

Google Insights

Wondering how popular a certain keyword is?  Use Google Insights to see if your keywords are gaining or losing popularity over time.  You can search by region and find out what’s popular during certain times of the year, like the holidays.

Are there other online tools you use that I didn’t mention?  Comment and let me know what’s made your life easier.

Image source: http://www.flickr.com/photos/smemon/7469170810/


Natalie McCatty

Natalie McCatty

Content Writer at Solutions 8
Natalie McCatty is a content writer for Solutions 8, Arizona’s fastest growing digital marketing firm offering SEO, video production, content creation, web design and more.... Read Full Bio
Natalie McCatty
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  • Great post used many of the above listed and im a big fan of Moz great SEO info.
    Thanks for posting

  • BufferApp rocks! It’s like Hootsuite with a simple interface and integrated with many apps. I use Freedly to find new content to post and BufferApp helps me post it across all my social networks.

    • I’m not familiar with BufferApp but I’ll definitely have to check it out. Thanks, Adam!

      • Most welcome, BufferApp also allows you to post to Google + right from the mobile app unlike Hootsuite, I find that a HUGE drawback for Hootsuite especially since I do most of my RSS reading & Social posting on my free time. Let me know how it goes, I’d love to hear your feedback.

    • Hey Adam – how do you think BufferApp compares to Sprout Social?

      • I have not seen Sprout Social, thanks for the link.

    • I’m a big fan of Buffer as well and use it on a daily basis! 🙂

  • I am big fan of Buffer Apps, it is by far the best app I am using for my own blog. Moz is another tool which can be used. Hootsuite is another mind blowing tool to manage multiple social networks.

    • Jitendra, I’ve actually been experiencing some glitches with Hootsuite lately, so I’m looking forward to trying out Buffer App. Thanks!

  • Nice list Natalie. Of everything on your list, I couldn’t live without Dropbox and Google Drive.

  • Robo Form is a must for me (although I heard Lastpass is good too). Keep all your logins and important notes secure and accessible in a second across many machines. Could not live without it!

    • Good to know, thanks for the feedback!

    • Ah yes, I use 1Password for the logins and I agree could not live without it or its mobile app.

  • I will suggest Dropbox. Finally I have my own account so I will suggest this. I find it most useful especially to those who wanted space and who wants to save their files on the internet. If your computer crashes, you will not worry about the files. I will thank my Boss for Introducing this to me. 🙂

    Also HootSuite an SEO and Internet marketing technique applied in the social media such as the one integrated with Google in its Google+ considering that now most businesses are adopting social techniques to survive and to stay competitive online for a duration.

    But all these 17 tools are no doubt helpful. Thanks for this list!

    I found this post shared on Kingged.com, the IM social networking site, and I “kingged” it and left this comment.

  • Katie Sillari

    Great article Natalie, I have used Optify for checking Key Phrase ranking over time and it has been really helpful!

  • Kasim Aslam

    GREAT list!! Very helpful post…We use Mavenlink religiously. How long did it take you to compile this?

    • Mavenlink is a wonderful tool! Glad you found the list helpful, it was a labor of love over a couple of days…

  • All are amazing tools and pretty popular too … my favourite is Passpack to share login credentials within my team…. It has been a wonderful tool so far. It allows me to securely share login credentials which i had created long back and i must have forgotten them. i am thankful i do not have the fear of loosing or forgetting the login credentials and hunt through my old emails for the password, would surely recommend Passpack.

    • Yes, Passpack has saved the day so many times around here. Especially handy for those of us (like me) who have a horrible memory for passwords and usernames.

  • Stephanie Drescher

    This was a great post! We digital marketers have to stick together. That is one of the things I love about this industry, we are always sharing information with each other—competitors and colleague alike! Thanks for the great information Natalie—you are a rock star!

    Oh, and how is your Klout score coming along? I hope it is climbing higher!

    • Thanks, Stephanie! That’s right, the more we can learn and grow from one another, the better (that’s why I love contributing to online blog communities like this one).

  • I use http://www.copy.com as an alternative to dropbox. They give you a decent amount of storage and have the same functionality as Dropbox. I like the UI and look and feel a little better.

    For social media I use Bufferapp.com to help schedule content, quotes, etc ahead of time at times where my audience is online.

    Evernote is my favorite app of all time though!

    • Craig, thanks for the suggestions! Evernote is great, isn’t it?

    • I agree, Evernote has my heart and is used so much its taken for granted.

  • Sean

    Hadn’t heard of Optify and thought it looked great when I first looked at it. On further research it looks as though it has run out if cash and is selling it’s IP. Shame.

  • That’s a good list of marketing tools. We are going to try Mavenlink internally first and look if we can use it permanently with our clients!

    • Kasim Aslam

      Good call…We’ve been using Mavenlink for the last six months or so and LOVE it! I couldn’t be more impressed with the tool set or customer service.

  • We use a product called taskbiller.com for tracking and billing. It’s excellent for billing situation s where you have comtractors. Billing into you and you are billing out to clients. It’s light and quick and stops all clients getting free work.

  • LastPass (free version) and also Roboform (paid version) for remembering passwords and login details, couldn’t live without those.
    Notepad++ stands to be the most popular text editor for developers. Notepad++ is a free source code editor for Windows released under the GPL license. Its features are too many to mention, but among the notable ones are: macro-recording and playback for repetitive keystrokes, a powerful regular expression search-and-replace, and support for many programming languages.

    Screaming Frog
    This a small program easily installed to any desktop, for PC or Mac, which spiders websites, links, images, CSS, script and apps from an SEO perspective. Export findings into an excel spread sheet which are presented as tabs.

  • Josh

    Good list but Bitrix24 and Asana should be on the list. Probably the most underappreciated free productivity tools, especially B24.

    • I agree, I use Asana daily on my mac with FluidApp which turns web apps into a Mac App. Bitrix24 looks absolutely fantastic, the info video was a bit fast so I think its time to try out their FREE acount.

  • Whitney

    Thank a lot, Natalie..and all who commented. If you are a list maker, check out Wunderlist (https://www.wunderlist.com)! I was a huge Evernote fan, but I like Wunderlist even more for use on a day-to-day basis,

  • James

    Good article. I’d consider adding Workgroups (http://www.metacommunications.com/workgroups) to the list. We tried and viewed demos of a lot of the solutions listed but went with this solution due to it’s flexibility and customization. We couldn’t be happier.