How I Drove Over 1.3 Million Pageviews through Digg for $90K in Ad Revenue

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This case study covers social media strategy I executed last fall where I drove over 1.3 million pageviews to a microsite in less than four days for about $90K in ad revenue.

The bulk of that traffic was driven on the first day of promotion. The url was submitted to Digg.com. The url was also sent to bloggers who posted similar content on their web sites. In this video I recount my journey from when I just started to optimize websites for more search engine exposure about 7 years ago to one of the highest revenue generating projects I executed in less than a week.

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Neal Rodriguez

Neal Rodriguez

Neal interviews the brightest minds on cyberspace, including leaders in social media marketing on nealrodriguez.com. Follow Neal on Twitter.
Download: Social Media Strategy
Where the rubber meets the road: A look at SEJ's own social media strategy.