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Recently, YouTube has expanded the coverage of its Click-to-Buy ecommerce platform, which also happens to be one of the many ways by which Google is trying generate revenue from its popular video site. The Click-to-Buy option for YouTube video contents are now enabled in Australia, Canada, France, Ireland, Italy, Japan, New Zealand, and Sweden.Click-to-Buy helps users find music-related products such as songs and DVDs which are featured on YouTube videos that they are watching. This service has been proven to work wonders for YouTube’s major music labels who have sold millions of songs via the YouTube links.
In fact, a recent study reported by BBC News revealed that 50% of adult YouTube users in U.K. proceeded to purchasing music that they’ve watched on YouTube. Thus, YouTube wants to capitalize on this trend some more by making Click-to-Buy available in those eight countries as well.
As for the major music labels who are participating to the Click-to-Buy feature, the additional potential customers coming from those eight countries would enable them to generate some more revenues.