Sometime in May, Yahoo has acquired a web service company called IndexTools. Now, several months after Yahoo is making use of their acquisition with a new service Web Analytics for Business websites. This service helps to create a feedback mechanism for e-merchants, website owners, advertisers and developers. It provides data and insights which will be useful for evaluating marketing performance and tweaking website designs as well.
The Yahoo Web Analytics provides real-time reports and graphs which can be used by business in analyzing sales, page views and site traffic.
Yahoo plans to roll out this web analytics service gradually during the remaining months of 2008 particularly to some 13,000 Yahoo! Small Business hosted e-commerce sites, just in time for the holiday shopping season. Earlier, Yahoo has implemented this new feature to some of its content partners and some third-party apps developers via Yahoo’s developer network.
More details of the Yahoo Web Analytics service can be found at the Yahoo site.