Yahoo! Search Marketing is launching a new pricing system for ad placements charged to its publishers. The new ad pricing scheme will be based on the quality of traffic that the ad links would generate from YPN publishers’ websites. Quality-based pricing as explained in the Quality Based Pricing FAQs:
As part of the evolution of the Yahoo Search Marketing advertising system, we now include an assessment of the quality of our publisher’s traffic when you are charged for a click from that source. Depending on the quality of the traffic from the partner or publisher where the click came from, the cost of your click can be automatically discounted by a certain percentage.
For publishers, this would mean less cost-per-click if their ad traffic comes from not-so-famous publishers’ sites. While for publishers, this would mean less ad earnings especially if their sites are not well ranked on web search engines.
I just don’t know whether how Yahoo would rank traffic quality or what algorithms would be used to ranks publishers’ traffic quality, if ever they are going to use one.
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1 response so far ↓
Salman Siddiqui on Jun 6, 2007 at 5:37 am
For publishers, this would mean less cost-per-click if their ad traffic comes from not-so-famous publishers’ sites. While for publishers, this would mean less ad earnings especially if their sites are not well ranked on web search engines.
I am a little confused with this para….could someone please explain me this in detail.
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