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Xing Marketplace Beta

I received yesterday an email for Xing, the openBC (open Business Club). Xing.com is a business networking service like LinkedIn. I wrote during the last 6 months or so two pieces about the two services and compared the offers and features.
xing mktplcbeta Xing Marketplace Beta

The email I got from Xing was an invitation to become part of the beta testers for their new non-public feature called “Marketplace”. It is not really something dramatic or revolutionary, but it is a useful extension to the overall package you get by using Xing.

It boils down to a bulletin board or job postings section, but offers personalized suggestions and recommendations.

xing marketplace small Xing Marketplace Beta

They did a pretty good job with picking offers that would interest me in regards to the subject.

  • VP Marketing at Skype Start up, San Francisco (USA)
  • Account Manager/in (Affiliate-Marketing), Düsseldorf (Germany)
  • Online Marketing Profi (Pro), Cologne (Germany)

They forgot the geographic filters though. Okay, they know that I speak German and maybe even considered that some of the stuff could be done remotely, half a world away from the physical office location, but I don’t think that considerations like those made it into the actual selection process.

Because I like to compare Xing with LinkedIn will, I mention that LinkedIn has already for some time a feature like the Xing Marketplace, called “LinkedIn Jobs and Hiring, but there is a big difference between Xing and LinkedIn’s offer.

linkedin jobsandhireing small Xing Marketplace Beta

LinkedIn charges right of the bad $145 for a single 30 days listing, even though I paid $199.50 for a 12 months premium membership. Buying in bulk drops the price a bit, five postings for $125 each and 10 postings for only $99 each, but it does not beat Xing’s offer.

Post on XING Marketplace (BETA)
Your posting will reach over two million business professionals on XING.
As a Premium Member, you can activate up to three postings (currently only job postings) free of charge

I paid 71.40 EUROS for a 13 months membership at Xing.
I am sure that this service will not be offered to free members of Xing, or maybe they will offer it for an extra premium that is due if you want to submit to the marketplace.

Let us say I would use Xing and LinkedIn only as a recruiting tool to find much needed Search Marketers and Affiliate Managers, how much would it be.

I would have to spent $634.50 at LinkedIn ($199.50 membership + three x $145 for the postings itself, okay, you do not need a paid membership to post a job, so you can get it for as low as $435), compared to 71 Euros, less than $100, at Xing.

Now LinkedIn has today about 10 million members, which is roughly 5 times as much as Xing has. You could argue that you only pay 4 times the cost for 5 times the reach, but that would be an unrealistic scenario, because it may or not may true for the industry and country where you are located.

Again, it depends on where you are and what your goals are. Use LinkedIn if it makes sense to you or use Xing, if that might be a better choice for you, or use both services as I do, to get the most out of it.

Note: The sweepstakes from yesterday are still open. Win one of three available Exhibit Hall Passes ($299 value) for the Affiliate Summit East 2007 Expo and Conference, July 8th to 10th, 2007, in Miami, Florida.

Cheers!

Carsten Cumbrowski, Cumbrowski.com
I just created and added three BUMPzee! Goodies to my site.

e6149739a0ceadb8fde822225838bd26 64 Xing Marketplace Beta
Carsten Cumbrowski has years of experience in Affiliate Marketing and knows both sides of the business as the Affiliate and Affiliate Manager. Carsten has over 10 years experience in Web Development and 20 years in programming and computers in general. He has a personal Internet Marketing Resources site at Cumbrowski.com. To learn more about Carsten, check out the "About Page" at his web site. For additional contact options see this page.

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3 thoughts on “Xing Marketplace Beta

  1. Xing looks like it’s going to be a much better recruitment tool than LinkedIn in the future. Truth be told LinkedIn has become so restrictive it’s hard to use it for anything anymore.

  2. Not to mention the cost. It’s smart to throw in a free one (or three) for paid members. So they can check it out, without thinking about it very much.

    If they have to or want to use it more, because it works well for them, people will pay for it and get the funds approved to do it anyway.

  3. linkedin has more people then xing, linkedin has recently crosses 22 million people. Xing is more in europe and linkedin is spread all over the world. You won’t find big CXO’s on xing as compared to Linkedin. Linkedin is a huge brand and cant be compared to other professional networking sites. Xing has been useful to me for few of my hirings but not as much as linkedin. I was able to make .43 million INR with help of linkedin.

    By the way you have ritten really good. Keep posting more.

    Regards
    Rushitshah.com
    http://www.rushitshah.com
    http://www.linkedin.com/in/rushitshah