Just a couple of weeks ago I’ve done a detailed review of the advanced backlink research tool – SEO SpyGlass. The tool has had very positive feedback from our readers which prompted me to check other tools by the same developer.
And to tell you the truth, I’ve been very much impressed by their Rank Tracker tool – this post shares why I actually liked it so much (as always I’d love you to share your experience and thoughts!).
Features I liked a lot:
(!) 560 supported search engines (including various local search engines)
(!) Support of Google Caffeine (great for rankings comparison);
(!) The ability to track rankings on the set dates;
(!) Keyword suggestions (via various advanced tools);
(!) Convenient data organization and visualization.
1. Check Rankings for Multiple Phrases in Hundreds of Search Engines
The process is really easy (I didn’t have to check the tool manual at all). Just add the words you want to track and you are done. The tool will find and remember your rankings (by default) in three main search engines: Google, Yahoo and Bing.
All you need is come back regularly to check your rankings and track the trends (like I said you can also set the auto-tracking by going Preferences > Scheduler).
There are 4 helpful views for you to evaluate your current positions and progress:
1. Main window:
- All the words you track (within the current project);
- Current rankings of each of the words in the selected search engines.
Tip 1: Add more search engines to track:
- Select the words you want to check and click “Check”;
- Click “Add More SEs”;
- From the huge list, check search engine you want to monitor:
Tip 2: if you want the table to show more search engines (to track and compare more than 3 main engines), right-click on the table header and add more search engines from “Available columns”:
Here are a couple of suggestions to get you started:
- Compare your rankings in Google and Google Caffeine;
- Compare your rankings in Google and Google UK; etc.
2. Ranking details
Select the word you need more details for and see the following table:
- All search engines you are tracking;
- Current rank in each one;
- Exact URL ranked;
- Last check date;
- Ranking difference.
3. Progress graph:
Your ranking changes visualized on a handy graph (change the date range to see the trend over time):
4. History records:
View the history of all your checks , ranks and URL for check.
2. Generate More Suggestions from Your Current Rankings
Select the phrase you want to expand and choose the tool to do that (Wordtracker, Competition Research, Google Suggest, Yahoo! Search Assist, etc.)
Tip: To better understand each keyword research method, select a method from the drop down menu, and Rank Tracker will show you a detailed description of how each method works.
Hit “Next” and wait for the tool to generate the list of keyword suggestions. The table of suggested keyword phrases will contain the following data:
- Key phrase;
- Number of words in each;
- Search volume;
- KEI (competition versus search volume):
Select the words you want to track and hit “Next” to check rankings and start tracking the selected terms.
Once you are done compiling your keyword lists and checking your rankings, feel free to generate a report consisting of a number of useful pivot tables:
- Your site overall SE visibility (The visibility score is the sum of all visibility points for each keyword based on their rankings and is calculated for a website for the selected search engines and all keywords);
- Rankings overview (how many words are ranked first, how many terms moved up or down, etc);
- Search engines overview (which search engines appear to like your site more);
- Top 10 best ranked keywords;
- Top 10 most efficient keywords
You can also customize your reports look and feel as well as create your own report templates.
The tool offers quite a few ways to make sure your rankings are “unbiased” (e.g. no territorial customization) as well as to keep you safe from any kind of a ban from a search engine (especially useful for running huge projects that require to send frequent and numerous queries):
- Configure proxy settings (and proxy rotation);
- Configure search safety settings (by setting human emulation and user agents’ rotations);
- Use search engines API keys (These keys make sure you never violate search engines’ policies, but also limit the number of searches you can perform using these search engines.)
$99, 75 (with free demo version available).
Rank Tracker is one of the most comprehensive and usable rank tracking and monitoring utilities I’ve ever come across.