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Obama Campaign Advertising in EA Sports & Madden Games

Taking interactive online advertising to a whole new level, the Obama campaign is now running online ads in Xbox 360 video games such as Madden NFL 09 and other male targeted EA Sports games such as “Burnout Paradise,” “NASCAR 09,” “NHL 09,” “NBA Live 08,” “Need For Speed: Carbon,” “Need For Speed: ProStreet,” “NFL Tour,” and “Skate.”

obama xbl 2 Obama Campaign Advertising in EA Sports & Madden Games The ads are geotargeted to specific swing states including Colorado, Florida, Iowa, Indiana, Montana, North Carolina, New Mexico, Nevada, Ohio and Wisconsin. The ads are on billboards in stadiums and other sports locations, and targeted players will see the Obama ads when they login or hook their Xbox consuoles to the Internet.

TheHill.com also reports :

Only gamers playing online in 10 states can see the ads, which appear as stadium signage or billboards

Technology blogs this week had reported on ads popping up in the racing game “Burnout Paradise.” In the game, racers drive by a billboard that features the Obama’s mug next to the words “Early Voting Has Begun/VoteForChange.com.”

Obama’s campaign is the first to run targeted advertisements in EA Sports games, targeting young males between 18 and 34.

Screen Shot 2014 04 15 at 7.21.12 AM Obama Campaign Advertising in EA Sports & Madden Games
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Obama Campaign Advertising in EA Sports & Madden Games

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