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Google, Yahoo Bidding on Hulu This Week

Hulu logo Google, Yahoo Bidding on Hulu This Week

We first reported on Google making a Hulu bid back in July, and speculated on those possibilities as far back as June. While the exact details of Google’s bid haven’t been released, the Wall Street Journal has indicated that Google is officially part of the bidding war that will close this week. Final bids are due in by Wednesday.

At that time we’ll see how the landscape will change. Potential bidders include Google, Yahoo, Amazon, and DirectTV, and other companies – including Microsoft and Apple – have been pegged as potential silent bidders. Should a search engine or display ad group take Hulu, it may change the landscape dramatically.

Yahoo is seen as the most likely candidate; they started the bidding when they went to Hulu (currently owned by Comcast, NewsCorp, and Disney) and made an unsolicited bid. Since that time, Hulu has opened the floor to any potential buyers. It’s expected that the bids will range from $500 million to $2 billion (U.S.), depending on what licensing deals come alongside the website purchase.

For Google, the licensing is the biggest selling point; it would allow them to push YouTube further along and would give them an additional video-based revenue source to boot. Yahoo, however, focuses on entertainment and TV news and would thus be an intuitive buyer. As a top display ad company, Yahoo also has a lot to gain from the additional high-visibility web space. For anyone advertising on YouTube or Hulu, or through Yahoo, this is a deal to pay attention to.

[Sources include: The Wall Street Journal & PC Mag]

 Google, Yahoo Bidding on Hulu This Week
Rob has been insatiably obsessed with Google, search engine technology, and the trends of the web-based world since he began life as a webmaster in 2002. His work as an SEO consultant since 2006, and subsequently to content writing for technology and internet-focused publications, has done nothing but fuel this passion.
 Google, Yahoo Bidding on Hulu This Week

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