Andy Beal has the scoop & screenshots on the new integration of Google Print Ads into the Google AdWords inrerface. In terms of buying and tracking ads and budget, the integration looks quite seamless.
Using the AdWords console, advertisers can select the following:
* Date range for ads to run.
* How much you wish to spend each week (no daily pricing options).
* Select from hundreds of different newspapers and view their schedule and circulation.
This list of newspapers which Google Print Ads can be purchased via looks pretty amazing.
Related Story : Google Testing Print Advertising with Publication Ads