SEO

Google+: Five Things for e-Marketers to Consider

With the launch of Google’s latest much-hyped social network, companies lucky to get an invite were quick to jump on the bandwagon, only to find their profiles closed down a week later.

The reason? Google engineers are asking businesses for patience, saying they want to test the waters with individual users before diving into the murky ocean of brand advertising and digital marketing. Fair enough, as long as this means an optimized brand experience in the long run.

With a special brand-oriented Google+ product in the pipeline, Google can certainly not afford to leave out all those companies eager to market via the promising new social network. While all we can do now is sit and wait for Google to open the gates, let’s have a rough look at what it may have in store for SEO and digital marketing.

Information with a human face

Tech pundits have long reiterated that Google’s failed attempts at social media were due to its focus on information, which – they say – isn’t compatible with social interaction. By creating a new social media experience that is scalable, customizable and most importantly – people-centric - Google is certainly proving critics wrong.

All-encompassing and highly interactive, Google+ is sure to get a slice of the Facebook and Twitter dominated social media pie but its size will depend on how quickly the new social network embraces the foreign language internet. As non-English online usage begins to outstrip English, enabling people to create profiles in their preferred language may well be what will convince people to switch over from their existing social networks to Google+.

Power to the people

But let’s have a look at what makes Google+ different from existing social networks. For starters, it integrates the trademark features of all its competitors, albeit under different names. Google+’s circles – its most distinguishing feature – mean you can keep your communication with friends separate from your business contact exchange, while being able to follow people and share quick thoughts Twitter-style.

The power to filter contacts and curate the information flow for relevance will undoubtedly go down well with users who – as marketers know – appreciate being treated as individuals rather than as consumers.

Tackling information overload

Stream – Google’s equivalent to Facebook’s News Feed – lets you filter the updates coming from your different circles so that you don’t get bombarded with irrelevant information. And vice versa – you can direct feeds at people who’ll be interested, without spamming your contacts.

Streams are another example of Google’s people-centric approach, although it’s still too early to say how this could be harnessed for the purposes of digital marketing.

Sparks: the big SEO gold mine

This appears to be Google+’s most promising feature from an SEO point of view. Sparks are streams of regularly updated search results related to users’ interests. A simple comparison test shows that Spark-generated content is different from a traditional Google search, with highly ranked websites, and fresh and visual content receiving – for the time being – the most prominence.

It’ll be interesting to see how Google will fine-tune its new Spark algorithms and what link-building opportunities they will offer. By all means, this is something SEO people should watch out for.

Drawing a line between people and brands

Ever accepted a friend request from a company or a place on Facebook only to be bombarded with special offers and event invitations? Google+ is nipping this annoying trend in the bud. Google’s decision to consign brands to an as yet unidentified place shows just how emphatic the new social network is in its dedication to keep the social experience personal.

Not a good thing for brands which – naturally – like going where consumers are – but with Google+’s brand-oriented product in the pipeline, there’s a sleek new marketing platform to look forward to. Google engineers are, indeed, promising to build a business experience that will exceed that of consumer profiles.

What this means for social media marketers remains to be seen. There is already speculation that once ushered in, business ‘pages’ could be +1’d and followed, thus improving search results, which automatically translates into better brand exposure.

Until then, all you can do is apply to be one of the first brands to test the business accounts in the coming months…and by all means, reserve a slot in your marketing strategy for Google+.

 Google+: Five Things for e Marketers to Consider
About The Author: Christian Arno is the founder of Lingo24, a global translation company. Launched in 2001, Lingo24 now has over 200 employees spanning three continents and clients in over sixty countries. In the past twelve months, they have translated over forty million words for businesses in every industry sector, including the likes of MTV, World Bank and American Express. Follow Lingo24 on Twitter: @Lingo24.
 Google+: Five Things for e Marketers to Consider

You Might Also Like

Comments are closed.

33 thoughts on “Google+: Five Things for e-Marketers to Consider

  1. Google+ Circles is an incredibly attractive feature for both users and brands. Being able to communicate with a very specific audience means companies can fine tune their messaging strategy. That kind of control is very powerful.

  2. Google+ Circles is an incredibly attractive feature for both users and brands. Being able to communicate with a very specific audience means companies can fine tune their messaging strategy. That kind of control is very powerful.

  3. Re: Google ‘circles’ that allow you to only display certain info to certain circles of friends. This feature has been available in Facebook for yonks. You simply create a freinds list, add people to that list then make photos, videos etc only available to that list.

  4. Re: Google ‘circles’ that allow you to only display certain info to certain circles of friends. This feature has been available in Facebook for yonks. You simply create a freinds list, add people to that list then make photos, videos etc only available to that list.

  5. I agree with Phelps Kes. The ‘Circles’ concept has been around for a long time on Facebook. I think the key for Google is how they’ve packaged it and designed it in such a user friendly manner.

  6. I paid $32.67 for a XBOX 360 and my mom got a 17 inch Toshiba laptop for $94.83 being delivered to our house tomorrow by FedEX. I will never again pay expensive retail prices at stores. I even sold a 46 inch HDTV to my boss for $650 and it only cost me $52.78 to get. Here is the website we using to get all this stuff, BidsGet.çom

  7. I will certainly be keeping a watch on Sparks for a SEO point of view.
    Thanks for the interesting read.
    Catherine

  8. Ad-Aware 2008 includes heuristic detection and integrated real-time
    protection, although the latter is only for rogue processes in the free
    version.

    Real-time protection is implemented by a combination of an
    interactive Windows service and a 64 bit kernel mode device driver
    making Ad-Aware a hybrid 32/64 bit application. Support in Windows 7 /
    Vista 64 for interactive services is intended for use by legacy
    applications. This places restrictions on the knowledge that can 2 & 3 Set with Audio Companion For Windows be sent to the user.

    For full Rosetta Stone Version 3 English (UK) Level 1 details of the testing carried out on these and other products in this section refer to our review:

    As to actual world effectiveness, Ad-Aware continues to maintain a reasonable detection rate but lots of threats go undetected.

    Best Free Adware/Spyware/Scumware Remover

  9. very awesome article, Google+: Five Things for e-Marketers to Consider, Google’s decision to consign brands to an as yet anonymous
    place shows just how forceful the new social network is in its commitment to
    keep the social experience personal.

  10. I just wonder if will be like facebook for business, because facebook is a crap if you ask me. I just hope the guys from google are more smart and will do a better job for business profiles.

  11. Awesome read, we also have started experimenting with the exclusive Google +1 features -’circles’ and ‘sparks’, and the power of control with those features in disseminating messages to a selected group. This will greatly help marketers to pass messages to audiences they’re looking for a particular service or products. Better brand awareness can be created.

  12. How do you differentiate circles with Facebook Friend Grouping?
    On FB I create groups of school friends, professional friends and then family.
    Is Google just renaming the old feature with exciting new names?
    Well only the time can tell where will this Google Plus and FB will meet each other, at 1 and 2 number spots in social media or at merger acquisition workplace.

  13. what a great blogging with valuable knowledge…awaiting for the the next upcoming blogs

  14. Um, except pages can’t send out friend requests on Facebook, and the first feature you describe as being different from facebook — filters — is already on facebook.

  15. As a matter of course if
    the external javascript code is asynchronous (google analaytics /
    facebook SDK etc.) I would recommend putting it very near the
    section, or the top of the section (somewhere
    called on every page of your site) so it is one of the first things to
    start loading. External asynchronous javascript can be called while your
    page still continues to load, it does not slow it down either – the
    user can even begin to scroll down as the content appears

  16. As a matter of course if
    the external javascript code is asynchronous (google analaytics /
    facebook SDK etc.) I would recommend putting it very near the
    section, or the top of the section (somewhere
    called on every page of your site) so it is one of the first things to
    start loading. External asynchronous javascript can be called while your
    page still continues to load, it does not slow it down either – the
    user can even begin to scroll down as the content appears

  17. Nice article! Our occupation is to stay in race for top position in sparks search results. It could really gold mine for SEO industry. Thanks for sharing this info!

  18. Stream and Spark are what called my attention. I think Google+ will be able to make up for the failures of its past attempts to create a social network. One of my main problems with Facebook (although I use it all the time) is getting updates that are irrelevant. Hopefully, Stream will be better than FB’s News Feed feature. And Spark, I think (and hope) works out really well because it would mean a lot for marketers and SEOs like us.

    Great post, Christian! 

  19. E-Marketers are Generate customer loyalty, sales and grow your business!

    E-Marketing is different in many ways to the marketing used in other media, from magazines advertising to billboards on a road side. Potential customers approach the internet in a different way than they do in a department store or when reading a hard copy advert. Having an awareness of this difference is vital for e-marketing, so that you can style your marketing campaign accordingly.

  20. google + in my opinion is simply another way for them to remove anonymity and add layers of trust back into the web platform which they pretty much dominate.

    In recent times they are using this social network to anchor all their mapping data which further adds the “remove anonymity and add layers of trust” other sites like yelp.com are helpless in the face of this and are getting eaten up!