Search Engine Journal

Windows Live Mail Has Four-Month Expiration Date
From Inside Microsoft, Windows Live mail accounts will have a four-month expiration date; meaning, if you go away for four months your account will automatically be deleted. Gmail has a nine month expiration date, which for me begs two questions: why can’t Microsoft mimic this, and how did such […]

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Flickrization of the Yahoo Toolbar
The Flickr team has put together a Flickr button which can be added to the Yahoo Toolbar. From Stewart Butterfield on the Flickr Blog:
If you already run Yahoo! Toolbar, you can click this link to install the Flickr button. And if you don’t already run it, you can get the whole […]

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Matt Cutts Speaks on Google & Toolbar Data
Lee Odden of TopRank recently wrote Google’s Matt Cutts on the issue of Google using user toolbar data as a search engine query result algorithm ranking variable. Lee’s questions were as follows:
1. Does Google currently use toolbar data for rankings?
2. What do you see as the pros and […]

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MySpace: Next Generation Yellow Pages?
There’s yet another in a series of almost daily articles on MySpace in the NY Times today. The piece reviews the history of the site and discusses ways that it might make money going forward. They’re talking behavioral and contextual targeting among other strategies.
I wrote an earlier post about small businesses […]

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10 Years of LookSmart - Visual Timeline
If someone were to ask you which search engines or directories have been in business for the last 10 years and are still going strong, what would be your answer? Google? Nope, Google is somewhere around 7 to 8 years old.
I’ll give you some clues. This search company began […]

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‘Local’ Search on Microsoft Live.com
Search the word “Local” on MSFT’s Live.com and what do you get?
1. Local.google.com
2. Local.yahoo.com
. . . In that order. Live.local.com is the seventh result. (It’s the second paid result.) Depending on how one looks at this, one could either praise or criticize Microsoft.
And there’s something even more interesting going on. Undoubtedly […]

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Real World SEO : Motivate Your Customers to Link
Yesterday I made a guest blogging post at the V7N Search Marketing Blog on how a local business can motivate its customer base to write about the business and link to the business through promotions and incentives.
Membership driven businesses, like video stores or health clubs, have […]

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Internal Wikipedia Link Popularity & SEO
Dominic posted on DP about flowing Wikipedia PageRank internally to pages where you are mentioned.
Search wikipedia in goog for a mention of your keyword / phrase. Edit those wikipedia pages to link to the lovely wiki page that links to your page.
And, of course, if you can’t get your stuff […]

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Ask.com CEO Steve Berkowitz Leaves for Microsoft
Microsoft has announced the hiring of former Ask.com CEO Steve Berkowitz to head Microsoft’s Online Business Group. The newly formed Microsoft Online Business Group includes MSN.com, MSN AdCenter MSNTV and Windows Live.
Under Berkowitz’s leadership Ask Jeeves rebranded and restructured its search engine into Ask.com, was acquired by IAC, and […]

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Miss PubCon Boston? No You Didn’t. Read the PubCon Blog Round Up!
I searched Google News, Google blog search (lots of fresh blog posts - much improved since last I searched it), Technorati, Yahoo, PreFound and Ask (who has SEL’s feed in their news results… yay!). Malcolm Gladwell was PubCon’s keynote speaker, so I’m opening […]

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