IceRocket Blog Search Engine Acquired by Think Partnership
Add a little dash of irony to this Hattip as Andy Beal notes on his Marketing Pilgrim blog that Think Partnership is acquiring the blog search engine and blogging trends measurement company (I’m thinking the measurement tool will be quite valuable to Think and its public relations & SEO companies) IceRocket.
I work with IceRocket’s CEO Blake Rhodes from time to time on my Blog Search Engine project and the man is passionate about search. Almost as passionate as IceRocket co-owner Mark Cuban is about digital film, basketball and ridding blog search results of spam.
From the News Release :
IceRocket, based in Dallas, Texas, is co-owned by Internet communications magnate Mark Cuban and Chief Executive Officer Blake Rhodes. Blake Rhodes will continue to serve as IceRocket’s CEO following the closing.
“I am thrilled that IceRocket is uniting with Think Partnership, enabling us to connect the huge and growing blogging community to the business opportunities and network provided by Think Partnership, especially Litmus Media’s Valid Click network and PrimaryAds’ affiliate marketing network,” said Blake Rhodes. Mr. Rhodes further stated that “we have spent significant time evaluating many opportunities within the interactive marketing and advertising space, and have concluded that Think Partnership was clearly positioned as one of the premier companies in our market as well as being a leading edge technology based company with the resources to execute on this exciting opportunity.”
“I am looking forward to the completion of this deal and working with Think Partnership. Both of our companies are focused on providing the highest integrity services to our users and building core enabling technology that can eliminate click fraud and “splogging” on our networks in real time.” said Mark Cuban, of IceRocket.