The more I look into Google’s new update, the more it makes sense. Google is filtering out link spammers and style of the month search engine optimization techniques from its listings along with one pager affiliate marketing sites. This makes perfect sense. Sure, the update is not perfect… but if we expect to be served results gathered via search engine spamming, why use Google in the first pace.
Entries from December 2003
Google, Florida, Bizresearch
December 28th, 2003 by bizsubmit | 2 Comments
Yahoo Photos Storage Change Called “Bait and Switch”
December 28th, 2003 by Loren Baker, Editor | 4 Comments
Yahoo has eliminated storage limits on its photo site, but cut the ability to store very high-resolution pictures for free.
Changes to Yahoo’s photo and storage sites have elicited cries of bait-and-switch from users, even as the portal giant opens its photo site to unlimited storage capacity.
In its ongoing effort to balance its free and paid […]
Google Tests Book Search
December 28th, 2003 by Loren Baker, Editor | 4 Comments
“Google’s mission is to provide access to all the world’s information and make it universally useful and accessible. It turns out that not all the world’s information is already on the Internet, so….” Such conservative goal setting has now led the world’s busiest search engine to a new set of content—books in print. Publishers cooperating […]
Internet Maps and Local Search Strike Fear
December 28th, 2003 by Loren Baker, Editor | 1 Comment
From the AP Wire: Serial killer Maury Travis used an online mapping service to show a newspaper reporter where he dumped a body. A former Las Vegas exotic dancer convicted of stalking and harassing her ex-lover posted a map on the Web with directions to the married man’s home.
Internet mapping services are powerful and simple: […]
Local search advertising to reach $2.5 billion in 2008
December 28th, 2003 by Loren Baker, Editor | 3 Comments
Local paid search advertising is on pace to generate $2.5 billion in 2008, according to a new research report.
In a study expected to be released today, The Kelsey Group estimates that locally targeted listings are the next frontier for paid search, tapping into the 10 million small- and medium-sized businesses in the U.S.
The Kelsey […]
Google Adsense Goes Multi-Lingual
December 28th, 2003 by Loren Baker, Editor | 2 Comments
Search giant Google has extended the reach of its AdSense contextual advertising programme by adding five new interface languages.
The move will enable publishers of websites in Spanish, French, German, Italian and Japanese to sign up for AdSense, which analyses the content of web pages and serves up relevant text ads.
The program, which competes with services […]
Conversion Rates for Paid Search Listings More than Double as the Holidays Approach
December 17th, 2003 by Loren Baker, Editor | 1 Comment
Advertising.com, Inc. today released new findings from its Optigencesm research platform highlighting the impact of search engine marketing on online holiday sales. The study demonstrated that, on average, conversion rates for paid search listings increased 165% during the 10 weeks prior to December 9, 2003.
For the purposes of this study, conversion rates were based on […]
Google Beefs Up Froogle, Adds Shopping Search to Toolbar
December 16th, 2003 by Loren Baker, Editor | 1 Comment
Google has beefed up its Froogle shopping search engine, introduced two new “quick links” for searchers, and has added new features to its AdWords program.
Though still in beta, Froogle now sports an updated look and feel on results pages. The “sort by price” feature has also been fixed, using both data from merchant-submitted product […]
Business Users Prefer Organic Results to Search Engine Advertising
December 16th, 2003 by Loren Baker, Editor | 3 Comments
A recent survey of business users and their search behavior conducted by WebAdvantage.net, a search engine marketing and interactive agency, reveals that members of the business community rely more heavily on organic search results than paid search listings.
According to the survey, 85 percent of the respondents claim to click on sponsored links less than […]
Google Apologizes for Update Woahs
December 13th, 2003 by Loren Baker, Editor | 2 Comments
This just in - Google has apologized! That’s right, folks. There’s been a lot of anger and frustration since the Florida Updates but apparently Google understands the fact that people’s businesses rely on their results. For what it’s worth, Craig Nevill-Manning, Google’s Senior Research Scientist, said, “I apologize for the roller coaster. We’re aware that […]
