Future of WebSite Ranking

SMS Text

ExactSeek’s Mel Strocen takes a look into Google’s new update, the future of website ranking, and obstacles of judging the popularity of a website in the Future of WebSite Ranking:

The future of quality search results lies in harnessing the opinions of the Internet masses – in other words, by tying search results and site ranking to User Popularity. Google’s “democratic” vision of the Web will never be achieved by manipulating algorithm criteria based on content. It will only be achieved by factoring in what is important to people, and people will always remain the best judge of what that is. The true challenge for search engines in the future is how to incorporate web searcher input and preferences into their ranking algorithms.

Website ranking based on user popularity – the measurement of searcher visits to a site, pages viewed, time viewed, etc. – will be far less subject to manipulation and will ensure a more satisfying search experience. Why? Because web sites that receive the kiss of approval from 10,000, 100,000 or a million plus surfers a month are unlikely to disappoint new visitors. Although some websites might achieve temporary spikes in popularity through link exchanges, inflated or false claims, email marketing, pyramid schemes, etc., these spikes would be almost impossible to sustain over the long-term. As Lincoln said “You can fool some of the people all the time. You can fool all the people some of the time. But you can’t fool all the people all the time.” Any effective ranking system based on surfer input will inevitably be superior to current systems.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
Get the latest news from Search Engine Journal!
We value your privacy! See our policy here.
  • mktman27

    If search engine rankings were based purely on popularity then wouldn’t you end up with “relatively” few popular websites with a monopoly on several keywords. Those sites that are already popular would continue to dominate the listings and become even more popular leaving new sites to wallow on those rankings that are never seen? I think it would become a “rich getting richer scenario and the poor or unknown staying that way, as far as search engines go anyway.” Where as now when results are based on a number of different factors, you at least have a chance of having a decent SE rank and getting more exposure.

  • Steve C.

    Based strictly on popularity, the same sites would be top ranked forever, and new sites would have no chance to ever achieve a high ranking!

    The Best content has no bearing if you can’t make surfers aware that it exists!

  • One-realty.com

    I agree with you completely.

  • phentermine

    interesting site

  • viagra

    This site is truly a great resource thanks for all your hard work