It’s a retailer’s worst nightmare heading into the week before one of the biggest shopping days of the year: losing advertisements.
Bambi Francisco looks into Google’s Update and how it has effected e-retailers who have been dumped from the top rankings
According to Laura Thieme, president and founder of marketing firm Bizresearch.com, her client’s Internet search ranking was completely wiped out after Google recently changed its search algorithm that ranks Web pages based on search queries. For the last 18 months, Thieme’s client, which sells board games, was ranked among the top 20 most popular sites for the search term “board games.”
But after the mid-November tweak, the ranking didn’t even make the top 800 listings. While the ranking fluctuated from time to time, it’s “unusual to completely lose your position,” Thieme said.
The more I look into Google’s new update, the more it makes sense. Google is filtering out link spammers and style of the month search engine optimization techniques from its listings along with one pager affiliate marketing sites. This makes perfect sense. Sure, the update is not perfect… but if we expect to be served results gathered via search engine spamming, why use Google in the first pace.
Google is for relevant results, not sites with engineered text to appear on certain terms. That’s why careful and planned search engine optimization is so important for companies. Tips to rank highly in Google’s “new” index:
Subscribe to SEJ
Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!